The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China
Inside Retail
JUNE 10, 2024
The Canadian yoga wear maker, which relies largely on targeted marketing, reported a 45 per cent growth in China, its second-largest globally, in the first quarter, countering a slackening demand in the United States where sales grow just 2 per cent. ” Premium yoga brand Vuori opened its first store in Shanghai last month.
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