Remove Hobbies Remove Strategy Remove Target Market
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The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Inside Retail

It took a slow-and-steady approach to expansion, opening its 100th store last year to coincide with its 10th anniversary, but has since ramped up its strategy, saying it intends to have 220 stores by 2026. ” Premium yoga brand Vuori opened its first store in Shanghai last month.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Why fit in when you were born to stand out

Inside Retail

By avoiding the broad, vague offerings of sites that sell everything and anything, niche marketplaces focus on a narrow set of products based around a hobby, a community, or a single retail category. Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?