Lacoste Japan advances towards a zero-party data strategy
Inside Retail
APRIL 29, 2021
They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail. Retailers, we’ve got the best content tailored just for you.
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