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Westfield celebrates the capital’s side hustle heroes

Retail Focus

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens.

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The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Inside Retail

“I think young people in China are finding themselves through consumption, through sports and hobbies, by trying frisbee, cycling or yoga and making that part of their identity,” said Yaling Jiang, founder of research and strategy consultancy ApertureChina.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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How To Set Up A Retail Business

Retail Focus

The restrictions imposed during the coronavirus pandemic resulted in many people learning new skills or returning to hobbies that had previously fallen by the wayside. Put together a strong marketing plan and discuss which channels will be most effective for you to use e.g. social media and print publication.

Hobbies 147
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How is social media helping designers to make a name for themselves? Interview with Alberto Pallaoro

Design Wanted

Young entrepreneur Alberto Pallaoro is using the power of social media to expand his passion for design through various mediums and services. How can you establish yourself as a designer through social media today? What advice would you give to young designers that want to establish themselves on social media?

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All things bright and beautiful: About Allkinds’ fun-filled philosophy

Inside Retail

Paula Gorman: Kids and teens have a lot to deal with: they’re learning, growing, making friends, changing friends, picking up hobbies, playing sports, and learning to express themselves every day.

Hobbies 130
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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

There is also a growing trend toward niche markets, such as subscriptions focused on specific dietary needs, hobbies, or lifestyle choices. Search-engine marketing and social media, including targeted ads, promotional posts, and influencer collaborations are givens.

Marketing 246