The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China
Inside Retail
JUNE 10, 2024
Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. But the more share they take out of the market, the less there is left for everyone else.
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