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The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Inside Retail

Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. But the more share they take out of the market, the less there is left for everyone else.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Why fit in when you were born to stand out

Inside Retail

By avoiding the broad, vague offerings of sites that sell everything and anything, niche marketplaces focus on a narrow set of products based around a hobby, a community, or a single retail category. Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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How to Win at Sports Event Marketing

Contra

Succeeding at sporting events marketing can be a challenging task. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not. The last thing you’d want to do is put time, effort and money into an advertisement which isn’t effective towards the target.