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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. We will continue to support data marketing that adapts to various B2C markets.”. Retailers, we’ve got the best content tailored just for you. Check it out here.

Strategy 230
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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246
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Reality bites: how composable architecture is a make-or-break strategy for retailers looking to thrive

Retail Focus

Put simply, it is about decoupling a retailer’s business from slow-moving legacy IT stacks and replacing them with a modular, responsive open market ecosystem. Or it could be a highly personalised marketing campaign to stop shoppers from deserting. This might, for example, mean a seamless and intuitive omnichannel experience.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Inside Retail

Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. But the more share they take out of the market, the less there is left for everyone else.

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“Reignited appetite”: Why retailers are seeking greener pastures overseas

Inside Retail

During the years affected by Covid-19 pandemic restrictions, when freedom of movement was restricted, Australian retailers redoubled their efforts to consolidate their position in the local market. The momentum behind the Toys “R” Us brand and its return to key markets including the UK and United States has been phenomenal.

Expansion 246
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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

The most significant initiative for the year, and potentially one of our greatest for years to come, was to secure exclusive licensing rights to operate Toys ‘R’ Us and Babies ‘R’ Us in the UK, the largest toy market in Europe and fourth largest in the world, with a total addressable market of £3.3

Expansion 130