Lacoste Japan advances towards a zero-party data strategy
Inside Retail
APRIL 29, 2021
They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. We will continue to support data marketing that adapts to various B2C markets.”. Retailers, we’ve got the best content tailored just for you. Check it out here.
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