Remove Gifts Remove Tailored Remove Texture
article thumbnail

The founder of By Charlotte knows exactly who her customer is and what they want

Inside Retail

We’ve developed a clear picture of exactly who our customer is, allowing us to tailor our designs and mantras to ensure they resonate. We’ve since been able to create textures and shapes that previously weren’t possible, which have become a brand signature; one-of-a-kind textures that reflect light in the most beautiful way.

Texture 130
article thumbnail

Sephora to open in Westfield Stratford

Retail Focus

The ultra modern interior will follow the distinctive codes of the first store, with soft geometric shapes, ambient lighting, textured finishes, and greenery bringing the SEPHORA experience to Stratford shoppers. We are committed to giving the UK a unique SEPHORA experience, one tailored to the unique cultural needs of this wonderful country.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Custom Packaging as a Marketing Tool

CRP

As competition grew, brands used design elements—like colors, textures, and logos—to attract attention on store shelves. Tailoring your packaging to specific groups makes your customers feel valued and understood. This sensory experience can make customers feel more connected to your brand and choose you over competitors.

article thumbnail

Holiday Packaging Trends for 2024

CRP

on holiday gifts and festivity items. Seasonal custom packaging evokes a sense of festivity, makes your products more appealing as gifts, and helps increase sales. 2) Enhance Customer Experiences with Personalized and Customized Holiday Packaging A customized crossword puzzle offers an easy option for personalized gift packaging.

Gifts 52
article thumbnail

Dyson’s Colour Story: Innovation Meets Design

Design Middleeast

Haircare specifically is an intimate, daily ritual, and our goal is to ensure that Dyson products not only perform exceptionally but also feel unique and tailored to users’ lifestyles. The selected colours are tested on various materials and factors like finish, texture, and sheen are also evaluated.

Design 52
article thumbnail

How to Incorporate the 2024 Color of the Year “Peach Fuzz” into Your Custom Packaging

CRP

This might involve redesigning the primary color or incorporating the hue into larger elements, such as the main body of a gift box , tissue paper, the background of a belly band, or custom labeling. Wrap it around gift boxes or product packaging without altering the entire design.

Color 52
article thumbnail

In conversation with Aesop general manager, Preet Bains

Inside Retail

With serenity and domesticity in mind, it fits the Aesop aesthetic of “monochromatic, multi-textural”, with warm brass and copper, and is elegantly divided into two areas. By focusing on both physical and online spaces, we can tailor a customer’s journey based on their interests and needs. Another example is Aesop Parnas Mall.