Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand
Inside Retail
NOVEMBER 18, 2024
Dusk is overhauling its brand positioning to achieve its strategic goal of rejuvenating the brand and building on being a gifting destination. Part of the brand’s growth strategy involves tapping into the ‘little treat’ culture at a time when cost-of-living pressures remain high.
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