Remove Gifts Remove Strategy Remove Tailored
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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

Dusk is overhauling its brand positioning to achieve its strategic goal of rejuvenating the brand and building on being a gifting destination. Part of the brand’s growth strategy involves tapping into the ‘little treat’ culture at a time when cost-of-living pressures remain high.

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

This moment feels right because we have seen a growing appetite for immersive, tailored brand experiences, and this boutique allows us to embody our approach to beauty in its fullest form. Our trusted ‘beauty coaches’ at counters are trained to provide tailored recommendations, ensuring customers find the perfect solutions for their needs.

Concept 246
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How Aussie retailers can avoid the Black Friday nightmare before Christmas

Inside Retail

We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Of course, we also saw some interesting approaches, like unique product ranges, tailored offers for loyal customers, and even anti-sales. Well, strategy matters. So why do they still do it?

Strategy 267
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New stores, tailored suits: How Portugal’s Sacoor Group aims to grow in SEA

Inside Retail

We pride ourselves in our training strategy which has a special focus on customer service. Customers can sip on coffee from the in-house Sacoor Cafe, enjoy live music and take advantage of complimentary tailoring services. Although we have a global strategy in regard to expansion, we tend to act locally. Evolving tastes.

Tailored 130
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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

Promotion 241
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What retailers can learn from Australia Post’s clever new concept store

Inside Retail

But the random mixture of gifting and gadgets, impulse buys and small electrical appliances has never found its purpose — as attested by the always-present clearance bins and yellow tickets. Customer-first approach Given the chance to review the strategy, the Australia Post team has flipped the focus.

Concept 278
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day. No matter how well organised a brand’s supply chain and forward planning strategies work, any brand can suffer from an out-of-stock.

Flow 287