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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

Dusk is overhauling its brand positioning to achieve its strategic goal of rejuvenating the brand and building on being a gifting destination. Part of the brand’s growth strategy involves tapping into the ‘little treat’ culture at a time when cost-of-living pressures remain high.

Gifts 246
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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

This moment feels right because we have seen a growing appetite for immersive, tailored brand experiences, and this boutique allows us to embody our approach to beauty in its fullest form. Our trusted ‘beauty coaches’ at counters are trained to provide tailored recommendations, ensuring customers find the perfect solutions for their needs.

Concept 246
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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

Promotion 241
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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

Pop Mart’s Hacipupu character also gained significant popularity due to endorsement from K-pop star Chanyeol, though Liu was quick to clarify neither celebrity’s post was part of a planned strategy. “It The inherent unpredictability of these items replicates the thrill of receiving an unanticipated gift.

Artistic 130
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Retail Risk Management And Business Protection From Emerging Threats

RetailMinded

Thus, it highlights the urgent need for strong risk management strategies. Learning about these threats is the first step in developing strong risk management strategies. Key Strategies for Retail Risk Management To mitigate these risks, retailers must adopt comprehensive risk management strategies tailored to todays challenges.

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Benuta shoppers get ‘red carpet treatment’ with AI-based personalisation from Constructor

Retail Focus

This happens during gift-giving and for more involved purchases say a shopper is buying a rug, but isnt sure about the dimensions or materials. Benuta will also soon use Constructors technology to tailor online product recommendations and dynamically personalise landing pages (or collections) for each shopper.

Shopping 147
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How Aussie retailers can avoid the Black Friday nightmare before Christmas

Inside Retail

We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Of course, we also saw some interesting approaches, like unique product ranges, tailored offers for loyal customers, and even anti-sales. Well, strategy matters. So why do they still do it?

Strategy 267