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As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
This Christmas, UK shoppers showed a clear shift towards sensible spending, prioritising useful, practical gifts over luxury and indulgence. The post Sensible gifting took centre stage as consumers embraced practicality this Christmas appeared first on Retail Focus Magazine - Retail Design.
The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.
Dusk is overhauling its brand positioning to achieve its strategic goal of rejuvenating the brand and building on being a gifting destination. Part of the brand’s growth strategy involves tapping into the ‘little treat’ culture at a time when cost-of-living pressures remain high. We’re a mid-market Aussie retailer.
Traditionally, consumers looked to brands like Wedgewood and some of the more premium brands in the portfolio for wedding and engagement gifting. Of course, gifting is still very big for us. Christmas follows the gardening seasons [in the northern hemisphere], so gardening may not always be the big gifting product.
Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. Giving as the new gifting Social good is at the forefront of consumers’ minds. Brands need to adapt to this new reality to stay competitive.
Times might be tough for the average Australian – with research showing nine out of 10 consumers will seek better deals this Christmas – but they’re still planning to give gifts. They’re interested in the wrapping of the gift item, and they’re interested in how they can personalise the delivery mechanism,” says Marsh.
The upcoming peak holiday retail season will place critical pressure on retailers’ back-end systems and networks as shoppers rush to snap up bargains and buy gifts for friends and families. Blue Yonder has identified five common challenges to cover in your peak season strategy… 1. Click here.
Inside Retail : What is Lvly’s marketing strategy around Valentine’s Day 2025? Soniya Cooper: Our marketing strategy this Valentines Day is about celebrating love in all its forms and to do that, we’ve collaborated with everyone’s OG comfy love – Bonds. Why do you think this is?
LSKD regularly conducts customer surveys and gathers feedback from conversations in its retail stores not to mention its 95,000-member private Facebook group to refine its product offering and communication strategy. Here, the brands head of community experience, Jade Cameron, discusses the most effective ways to engage customers.
Claus the fame she deserves as Adjoa shows off a ‘werkshop’ unlike anything you’ve seen before, with an epic outfit change and a swipe of No7 lipstick, she captivates viewers as the driving force behind festive gifting preparations. Sol de Janerio, and Laneige. Sol de Janerio, and Laneige.
“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.
The post An insider’s look into Lego’s digital strategy appeared first on Inside Retail. “We are definitely not a hundred per cent there yet, but I think this would probably be the biggest win for companies.”.
Thus, it highlights the urgent need for strong risk management strategies. Learning about these threats is the first step in developing strong risk management strategies. Key Strategies for Retail Risk Management To mitigate these risks, retailers must adopt comprehensive risk management strategies tailored to todays challenges.
Hyde’s approach to timeless and quality design is compounded by her strategic influencer gifting and partnerships – resulting in a lucrative business model. We very luckily had stock coming in… you gift something and then an influencer wears it, you sell out straight away,” Hyde said.
Besides delivery for non-food items, Deliveroo is also rolling out a new gifting function in the app, where consumers can select items they want to gift someone and mark them as a ‘gift’ at checkout before sending their recipients a trackable link to the order with an animated greeting card.
. “I’m confident that we’re well positioned to capitalise on the upcoming Christmas trading season and deliver continued growth in 2024, through our House of Brands strategy.” The company also estimates a $1.1
Times might be tough for many Australians right now, but when it comes to gift-giving consumers will still be spending this year – however, they will be very focused on value. On the flip side, recipients may grapple with similar emotions when presented with gifts during a period of high living costs,” the report finds.
IR : What strategies, from merchandising to marketing, has Fishwife incorporated in order to reach its growth trajectory? BM: Weve seen continuous growth in online gifting, so we will continue to lean into this with some really exciting gifting options.
“You could say we’re like a florist, but you get to eat our bouquets when they arrive, so it’s a product that combines the best of gift-giving and floral giving in one delivery,” Edible Blooms co-founder and managing director, Kelly Jamieson, said. Strawberries are dipped in chocolate and presented in a gift box. “We
Flying Tigers expansion strategy is rapid; it plans to have a footprint of 50 stores across Australia in the next five years. The first two stores will open in Sydneys Stockland Shopping Centres before adding three further stores in New South Wales to its bricks-and-mortar network in 2025.
Pop Mart’s Hacipupu character also gained significant popularity due to endorsement from K-pop star Chanyeol, though Liu was quick to clarify neither celebrity’s post was part of a planned strategy. “It The inherent unpredictability of these items replicates the thrill of receiving an unanticipated gift.
Coupled with Japan’s deep cultural appreciation for heritage brands, as well as craftsmanship, gifting, and a passion for specialty beverages, these factors give us great confidence that now is the right time to bring the full Bacha Coffee experience to Japan, to further captivate new Japanese customers.
Beauty retailer Mecca is creating new opportunities to connect with Christmas shoppers by introducing gift card vending machines in high foot traffic areas of Australia’s major cities. The technology combines PayWave and credit card payment with dispensing capabilities for gift cards between $25 – $100.
These offerings not only celebrate our innovation but also provide convenience and accessibility, whether customers want to “try before they buy,” find the perfect gift under $50, or treat themselves to a moment of personalised luxury. IR : How many DTC stores are in the works for the region?
The goal was to try and get the business back up and running in some way prior to Christmas, the gifting period being an important component of what we do,” Robert Moore, Mon Purse’s new CEO, told Inside Retail. The post Same product, new name: Inside Mon Purse’s relaunch strategy appeared first on Inside Retail.
We are operating in unpredictable times, and being attuned to strategies and ideas that assist future success and growth, even if it’s just a small edge, is worth considering. If businesses are relying on talent acquisition as part of their growth strategy, they have a significant problem. A window of opportunity. One solution?
We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Well, strategy matters. It’s an opportunity to assess the value of these sales events for your brand, and develop strategies to maximise their benefits while avoiding some of the risks.
The entrepreneurial couple spoke with Inside Retail about launching their luxury gifting company , plans for building up the brand in the year ahead, and how they maintain a peaceful work-life balance. Our priorities are building out more brand awareness, and storytelling along with our brand strategy. SBC: Our focus is our brand.
Whether it be a confetti-blasting spin-and-win or a weekly gifting of promotional discounts, these tactics ultimately reward the consumer for continued engagement with the brand. One of the strategies being deployed by many is introducing gamification into their loyalty solution. What are the best practices in loyalty gamification?
This happens during gift-giving and for more involved purchases say a shopper is buying a rug, but isnt sure about the dimensions or materials. The importance of product discovery As retailers seek to elevate customer satisfaction, enhancing product discovery has become a key strategy across the buyer journey.
He added that the new partnership will ensure the boutique furniture and homewares brand continues to provide its own unique style to Australian homes and the acquisition aligns with Berkowitz’s strategy to diversify its portfolio. The post Fenton & Fenton rescued by Berkowitz Furniture appeared first on Inside Retail.
The Australian Financial Review reported that Lew said Peter Alexander offers a multitude of areas for potential growth, from larger stores to integrating more loungewear, kidswear, and plus-sizes, as well as gifting options such as candles. The post Premier’s Covid-resistant strategy pays dividends appeared first on Inside Retail.
Schai said Lindt’s bricks-and-mortar strategy revolves around three store concepts: the cafe, the outlet, and the boutique. It is our one-stop-shop gifting destination. The post Chocolate channels: Inside Lindt’s new in-store and online strategies appeared first on Inside Retail.
Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.
Straand’s strategy for the holiday season’s key sales event is all about rewarding its loyal customers who are looking for their favourite product top-ups at a discount and reaching new customers who are curious to add a new product to their rotation. These key sale events are also crucial for customer acquisition,” concluded Quinnell.
So, your channel strategy as a brand is critical at the moment.” Cumpstay cites luggage retailer July for excellence in acquisition strategy. Why unified commerce is essential Pursuing a unified commerce strategy is essential in any market, he explains. Those experiences add friction.
Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super Bowl. Unfortunately, US-based prebiotics soda brand Poppis Super Bowl campaign failed to meet consumer expectations.
Jason Parke, general manager of Deliveroo Singapore, spoke to Inside Retail about the strategy behind the partnership, evolving consumer expectations, and how technology is shaping the future of grocery delivery. This partnership is a strategic response to evolving consumer demands, with the grocery delivery market projected to grow by 18.1
Christmas is coming early for retailers, with Australians preparing to spend $11 billion on Christmas gifts and a staggering 80 per cent expected to purchase before December, figures from Roy Morgan show. Take your marketing a step further and do outreach to ensure you’re included in third-party sales round-ups and seasonal gift guides.
But the random mixture of gifting and gadgets, impulse buys and small electrical appliances has never found its purpose — as attested by the always-present clearance bins and yellow tickets. Customer-first approach Given the chance to review the strategy, the Australia Post team has flipped the focus.
But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.
Typing a few words into a search engine is a key starting point for shoppers looking online for gifts or buying for themselves in Black Friday sales, the unofficial start of the holiday shopping season on the day after US Thanksgiving.
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