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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

Dusk is overhauling its brand positioning to achieve its strategic goal of rejuvenating the brand and building on being a gifting destination. Our success over the last six months has been about getting the customer something new and exciting, either for themselves or as a gift, on a monthly basis,” Yakubson said.

Gifts 246
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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The inherent unpredictability of these items replicates the thrill of receiving an unanticipated gift.

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Turning holiday insights into year-round success

Inside Retail

Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data.

Strategy 241
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

Flow 287
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Sephora to open in Westfield Stratford

Retail Focus

The brand is committed to adapting to the needs and cultures of the UK customer, with bespoke to the UK product assortment, UK specific store design and layout and involvement of the local communities, as well as unique social media and communications campaigns.

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What luxury brands should know about the rise of South Korean affluent customers

Inside Retail

This distinctiveness in consumer behaviour provides a fertile ground for luxury brands to not only introduce their products but also tailor their offerings to meet the specific demands of South Korean shoppers. Gifting during this time is important, especially the splurging kind.”

Gifts 130
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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

Meanwhile, Melchers, established in Germany in 1806, boasts a storied history deeply intertwined with the evolution of global trade and a steadfast commitment to delivering tailored market approaches. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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