Inside Retail

JANUARY 2, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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Retail Focus

NOVEMBER 6, 2024

Claus the fame she deserves as Adjoa shows off a ‘werkshop’ unlike anything you’ve seen before, with an epic outfit change and a swipe of No7 lipstick, she captivates viewers as the driving force behind festive gifting preparations. Sol de Janerio, and Laneige. Sol de Janerio, and Laneige.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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Inside Retail

NOVEMBER 21, 2023

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. Can you create a dedicated web page or gamified campaign, competition, media and customer gifting program, or other kind of interactive initiative? And yet, year after year, many brands make the time to come up with an April Fools’ Day prank. .

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Inside Retail

NOVEMBER 12, 2024

Hyde’s approach to timeless and quality design is compounded by her strategic influencer gifting and partnerships – resulting in a lucrative business model. Good design is influential In what might be a surprising revelation given its heavy social media presence, Shevoke doesn’t pay for influencers to wear its eyewear.

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. This may mean selling your product and offering their gifts and the like. With so many people yet to return to in-person shopping, you want to incorporate influencer marketing in your strategies.

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Retail Focus

NOVEMBER 22, 2023

Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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Inside Retail

NOVEMBER 28, 2023

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

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Inside Retail

JULY 31, 2024

Beyond its website, Officeworks is invested in continuing its printed and digital catalogues and magazines that, “deliver content and inspiration via our own – and our partners’ – social media channels,” Hunter added. A month in, 45 stores now offer this service.

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Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The inherent unpredictability of these items replicates the thrill of receiving an unanticipated gift.

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Inside Retail

OCTOBER 21, 2021

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. . Offer gift cards.

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Inside Retail

FEBRUARY 15, 2024

It is now tradition to make, exchange and gift handmade beaded bracelets at concerts with other Swifties. Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

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Inside Retail

MAY 13, 2021

With one digital fashion week already under their belts, many luxury labels approached February’s fashion week with a renewed understanding of how to make their collections pop on social media. One advantage of a digital fashion show is that you can watch it from anywhere—and you’re always in the front row.

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Inside Retail

AUGUST 8, 2024

Social media and culture Like other markets, culture should always be considered as part of a business strategy to connect with local customers. Chuseok holds a significance similar to Christmas and is also a time for gifting, from companies presenting gift sets to their employees to families and friends exchanging gifts.

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Inside Retail

JUNE 30, 2021

Australia’s first Indigenous-led online marketplace Welcome to Country is anticipating a boost in sales this week, as lockdowns across the country coincide with a social media competition to raise awareness in the leadup to NAIDOC Week. In the last year, I think things really intensified.”.

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Inside Retail

OCTOBER 26, 2023

21 per cent of shoppers are drawn to gift cards and various gift choices. They told us: “It makes the whole engagement strategy work a lot more seamlessly”. 39 per cent of shoppers favour stores with loyalty programs. 15 per cent of shoppers feel it is important for a store to have layby and/or buy now, pay later options.

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Inside Retail

FEBRUARY 15, 2022

Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. We are really pleased with how we are presented in this space alongside some other great international brands.”. Trending on digital channels.

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Inside Retail

AUGUST 28, 2022

AT: We sell to such a broad range of consumers, from young women who have recently moved out of home, hosting their first dinner party, putting on a hen’s do for their best friend through to a more mature customer who is looking to update their classics and for those looking for a unique gifting moment (I think our products have broad appeal).

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Inside Retail

NOVEMBER 21, 2022

Social media platforms are at the heart of the company’s customer acquisition and retention strategy. For example, we just started payments via credit cards through WhatsApp and now people are sending gifts from outside Hong Kong to their friends here, and this accounts for 15 per cent of our sales,” he said.

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Inside Retail

MAY 9, 2022

Every NCoin gained will be saved in the user’s NWallet, and can be redeemed for exclusive rewards and gifts with purchase. A smart strategy when it comes to digital transformation and a great way to showcase what a loyalty program looks like in the metaverse. Loyalty in the metaverse.

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Inside Retail

DECEMBER 13, 2023

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6 per cent year over year.

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Inside Retail

NOVEMBER 6, 2023

Rattanadej recently discussed the motivations that drove Sephora to partner with Lazada and how the launch of the digital store fits into Sephora’s larger omnichannel strategy. “At This allows customers to earn points and subsequently redeem products, gifts, and experiences in Sephora stores across the country. For the upcoming 11.11

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Inside Retail

APRIL 26, 2024

But, with an aggressive spend on social media, they are hard to ignore. Country Road was one of the first major fashion retailers to dip its toe in circular fashion working with the Red Cross via the Fashion Trade concept since 2011 where customers receive a $10 gift voucher when they donate pre-loved Country Road items.

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RetailMinded

NOVEMBER 13, 2022

The most resilient retailers will keep a cool head by adopting a multitude of strategies, like the ones below, to target and retain customers, perform great customer service, keep sales moving and cash flow healthy. . The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

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Inside Retail

APRIL 11, 2024

Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items. Our products also available through JD.com, Tmall and social media channels also play a role,” he noted.

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RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

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Inside Retail

MARCH 12, 2024

What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment? This meant our strategy centred around customer experience and staff training. Sampling is also key to our loyalty strategy. My mantra was ‘focus on what you can control’.

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Inside Retail

SEPTEMBER 10, 2024

Reebok’s approach to design and marketing emphasises this message through several key strategies. Are there any specific marketing or retail strategies you can share? JC: To promote the collection in Australia, Reebok is implementing a range of engaging strategies.

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. To stay competitive, retailers must go beyond generic mass marketing strategy and focus on creating tailored campaigns that deliver value to each customer. So let’s get to it!

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. To stay competitive, retailers must go beyond generic mass marketing strategy and focus on creating tailored campaigns that deliver value to each customer. So let’s get to it!

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RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles.

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Inside Retail

NOVEMBER 14, 2023

In-person community, expert and curated recommendations, gifts, and items from small makers and experiences you can’t get online! IR : How have social media platforms like TikTok and the pandemic factored into the current state of independent bookstores? LK: So many!

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Parcel Pending

OCTOBER 3, 2024

1 These happy residents stay longer, build word-of-mouth buzz, post favorably on review sites and social media, increase referrals, and act as brand ambassadors promoting your properties. Recognize and Retain: 9 Effective Strategies to Reward Resident Loyalty Here are nine strategies that reward loyalty to retain residents.

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VMS

OCTOBER 1, 2021

Despite being rooted in tradition, they have kept their experience updated with an omnichannel shopping experience and social media engagement. Incidentally, they went online during the dotcom boom in India to enable Indians living abroad to gift sweets to friends and family back home in India. SWEET SERVINGS TO COME.

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Inside Retail

SEPTEMBER 20, 2022

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

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Trade Group

AUGUST 18, 2021

Everyone Loves Gifts. Complimentary gifts are the most prevalent method for attracting audiences, generating leads, and improving brand recall. They can easily be combined with other marketing strategies such as video, social media, and selfie walls. Attracting them to you would be a better strategy.

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