Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The inherent unpredictability of these items replicates the thrill of receiving an unanticipated gift.

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Inside Retail

JUNE 18, 2024

So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On On the other hand, traditional media, where we are seeing a resurgence at the moment, is all about bringing the brand’s values and unique selling points to that platform.

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Inside Retail

NOVEMBER 14, 2024

Straand’s strategy for the holiday season’s key sales event is all about rewarding its loyal customers who are looking for their favourite product top-ups at a discount and reaching new customers who are curious to add a new product to their rotation. These key sale events are also crucial for customer acquisition,” concluded Quinnell.

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Inside Retail

DECEMBER 8, 2021

The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with existing customers and appealing to a new segment: male shoppers. The post Same product, new name: Inside Mon Purse’s relaunch strategy appeared first on Inside Retail.

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Inside Retail

JANUARY 2, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.

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Inside Retail

NOVEMBER 21, 2023

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. Can you create a dedicated web page or gamified campaign, competition, media and customer gifting program, or other kind of interactive initiative? And yet, year after year, many brands make the time to come up with an April Fools’ Day prank. .

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Inside Retail

FEBRUARY 8, 2024

Over the past few years, there has been a dramatic increase in live streamers and individuals alike recording or broadcasting the unboxing experience of online purchases and sharing the excitement of their purchase on social media. “It Abbe’s team has incorporated an Advent Calendar into the packaging for a beverage company client.

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. This may mean selling your product and offering their gifts and the like. With so many people yet to return to in-person shopping, you want to incorporate influencer marketing in your strategies.

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Retail Focus

NOVEMBER 22, 2023

Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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Inside Retail

NOVEMBER 28, 2023

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

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Inside Retail

JULY 31, 2024

Beyond its website, Officeworks is invested in continuing its printed and digital catalogues and magazines that, “deliver content and inspiration via our own – and our partners’ – social media channels,” Hunter added. A month in, 45 stores now offer this service.

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Inside Retail

NOVEMBER 24, 2024

Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. Before long, the agency evolved into a broader boutique design house, expanding into packaging and even branding.

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Inside Retail

OCTOBER 21, 2021

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. . Offer gift cards.

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Inside Retail

FEBRUARY 15, 2024

It is now tradition to make, exchange and gift handmade beaded bracelets at concerts with other Swifties. Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

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Inside Retail

AUGUST 8, 2024

Social media and culture Like other markets, culture should always be considered as part of a business strategy to connect with local customers. Chuseok holds a significance similar to Christmas and is also a time for gifting, from companies presenting gift sets to their employees to families and friends exchanging gifts.

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Inside Retail

JUNE 30, 2021

Australia’s first Indigenous-led online marketplace Welcome to Country is anticipating a boost in sales this week, as lockdowns across the country coincide with a social media competition to raise awareness in the leadup to NAIDOC Week. In the last year, I think things really intensified.”.

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Inside Retail

MAY 13, 2021

With one digital fashion week already under their belts, many luxury labels approached February’s fashion week with a renewed understanding of how to make their collections pop on social media. One advantage of a digital fashion show is that you can watch it from anywhere—and you’re always in the front row.

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Inside Retail

OCTOBER 26, 2023

21 per cent of shoppers are drawn to gift cards and various gift choices. They told us: “It makes the whole engagement strategy work a lot more seamlessly”. 39 per cent of shoppers favour stores with loyalty programs. 15 per cent of shoppers feel it is important for a store to have layby and/or buy now, pay later options.

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Inside Retail

FEBRUARY 15, 2022

Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. We are really pleased with how we are presented in this space alongside some other great international brands.”. Trending on digital channels.

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Inside Retail

FEBRUARY 25, 2025

Every unboxing feels like unwrapping a special gift to myself. Its become a social activity that brings us closer. Unlike traditional art toys, the blind- box concept can be described as a clever marketing strategy that relies on consumer psychology. The excitement lies in the allure of unpredictability.

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Inside Retail

AUGUST 28, 2022

AT: We sell to such a broad range of consumers, from young women who have recently moved out of home, hosting their first dinner party, putting on a hen’s do for their best friend through to a more mature customer who is looking to update their classics and for those looking for a unique gifting moment (I think our products have broad appeal).

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Inside Retail

NOVEMBER 21, 2022

Social media platforms are at the heart of the company’s customer acquisition and retention strategy. For example, we just started payments via credit cards through WhatsApp and now people are sending gifts from outside Hong Kong to their friends here, and this accounts for 15 per cent of our sales,” he said.

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Inside Retail

MAY 9, 2022

Every NCoin gained will be saved in the user’s NWallet, and can be redeemed for exclusive rewards and gifts with purchase. A smart strategy when it comes to digital transformation and a great way to showcase what a loyalty program looks like in the metaverse. Loyalty in the metaverse.

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Inside Retail

DECEMBER 13, 2023

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6 per cent year over year.

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Inside Retail

NOVEMBER 6, 2023

Rattanadej recently discussed the motivations that drove Sephora to partner with Lazada and how the launch of the digital store fits into Sephora’s larger omnichannel strategy. “At This allows customers to earn points and subsequently redeem products, gifts, and experiences in Sephora stores across the country. For the upcoming 11.11

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Inside Retail

APRIL 26, 2024

But, with an aggressive spend on social media, they are hard to ignore. Country Road was one of the first major fashion retailers to dip its toe in circular fashion working with the Red Cross via the Fashion Trade concept since 2011 where customers receive a $10 gift voucher when they donate pre-loved Country Road items.

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RetailMinded

NOVEMBER 13, 2022

The most resilient retailers will keep a cool head by adopting a multitude of strategies, like the ones below, to target and retain customers, perform great customer service, keep sales moving and cash flow healthy. . The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

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Inside Retail

APRIL 11, 2024

Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items. Our products also available through JD.com, Tmall and social media channels also play a role,” he noted.

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RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

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Inside Retail

SEPTEMBER 10, 2024

Reebok’s approach to design and marketing emphasises this message through several key strategies. Are there any specific marketing or retail strategies you can share? JC: To promote the collection in Australia, Reebok is implementing a range of engaging strategies.

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CRP

NOVEMBER 25, 2024

In the following sections, you’ll discover strategies to maximize your packaging’s impact on your marketing efforts. These innovative strategies will help you develop packaging that stands alone in the marketplace. This interaction can spark excitement, promote social sharing, and be used as a tool for organic growth.

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Inside Retail

JANUARY 23, 2025

Their first product to market was inspired by a tea flask that Ciancarelli gifted to Atmes mum. Fressko doubled down on this grassroots marketing strategy by allowing cafes to order co-branded reusable coffee cups. After eight months of meticulous product development, they had a glass flask that encouraged consumers to brew on the go.

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Inside Retail

MARCH 12, 2024

What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment? This meant our strategy centred around customer experience and staff training. Sampling is also key to our loyalty strategy. My mantra was ‘focus on what you can control’.

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RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles.

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