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The business of love: Valentine’s Day set to break sales records and hearts

Inside Retail

Valentine’s Day presents brands and retailers with the opportunity to match shoppers with the perfect gift for their loved ones. The recipients of all this gift-giving no longer need to be significant others, with brands also championing friendship and self-love to be celebrated on the 14th of February.

Gifts 245
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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246
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Future-proof your retail strategy for the holiday season and beyond

Inside Retail

Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites. Giving as the new gifting Social good is at the forefront of consumers’ minds. Brands need to adapt to this new reality to stay competitive.

Strategy 278
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Revealed: Customers’ biggest Christmas shopping fears this year

Inside Retail

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. According to the report, 30 per cent are worried their gifts will be delayed. Choosing the wrong gift. To find out how you can market to your customers this festive season, visit: [link].

Shopping 263
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Why customer acquisition and loyalty are retailers’ biggest challenges today

Inside Retail

So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On On the other hand, traditional media, where we are seeing a resurgence at the moment, is all about bringing the brand’s values and unique selling points to that platform.

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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

Dusk is overhauling its brand positioning to achieve its strategic goal of rejuvenating the brand and building on being a gifting destination. Our success over the last six months has been about getting the customer something new and exciting, either for themselves or as a gift, on a monthly basis,” Yakubson said.

Gifts 246
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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Over the past few years, there has been a dramatic increase in live streamers and individuals alike recording or broadcasting the unboxing experience of online purchases and sharing the excitement of their purchase on social media. “It Abbe’s team has incorporated an Advent Calendar into the packaging for a beverage company client.