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The high volumes of unwanted gifts and remorseful sale purchases have implications beyond the bottom line the environmental impact of emissions, repackaging and damaged goods is becoming excessive. The rise in post-Christmas returns can be attributed to several trends, with the growth of eCommerce being a leading factor.
As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
Even so, retailers offering a strong value proposition and attractive shopping experience are gaining steadfast shoppers. Dusk is overhauling its brand positioning to achieve its strategic goal of rejuvenating the brand and building on being a gifting destination. Growth opportunities are hard to come by.
Customers can be rewarded with discounts or free gifts with their first shop or when they agree to sign up for marketing communications at e-commerce stores. The bonus can range from a free gift to a discount and varies from one business to the next. First purchase bonuses work similarly at e-commerce stores.
In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.
Is socialmedia the answer? Last years Australian Retail Outlook1 recorded a huge increase in the proportion of retailers who said TikTok was their most effective socialmedia channel the figure rose to 40 per cent, up from 14 per cent in 2023.
Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. With the rise of buy now, pay later (BNPL) services and alternative currencies, shopping has never been more frictionless.
The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.
So we know that socialmedia, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On On the other hand, traditional media, where we are seeing a resurgence at the moment, is all about bringing the brand’s values and unique selling points to that platform.
Valentine’s Day presents brands and retailers with the opportunity to match shoppers with the perfect gift for their loved ones. The recipients of all this gift-giving no longer need to be significant others, with brands also championing friendship and self-love to be celebrated on the 14th of February.
Shopping centres are so much more than a place to purchase a new outfit or a loved one’s birthday gift. In recent years, they’ve become an exciting social hub that serves in strengthening communities and shaping urban areas. Across the UK, there are around 528 shopping centres that need to stay relevant in the digital age.
The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.
Last year, for Plastic Free July, she launched the Take It Back campaign on socialmedia to raise awareness about packaging waste in the supply chain. million Australians aren’t financially equipped to provide their child with any Christmas gift. “We It’s one for every person in Australia,” Mathers told Inside Retail. .
After the unprecedented demand following the launch of its website and app last autumn, British customers will now be able to shop in-store across a space spanning over 6,000 square feet. SEPHORA , the global beauty retailer, is set to open its first physical store in the UK today at Westfield White City in West London.
Documents listed by the Australian Securities and Investments Commission (ASIC) show Calia Australia, which operates the flagship restaurant and retail store in the city’s Emporium shopping complex and a spin-off restaurant at the Chadstone shopping centre, appointed voluntary administrators on June 28.
Last year’s overseas travel boom challenged many brands as consumers pulled back on domestic non-essential shopping – this year it appears that they have taken notes. And as more consumers get ready to take their summer holiday in Europe, vacation hauls are going viral across the socialmedia app.
There are socialmedia sites to check, news to read, and online shopping to do. This is why we decided to call the initiative Gift of the Fifth. The name reminds people, including me, that it is indeed a gift – the gift of time. This is what I have learned after one year of taking almost every Friday off.
Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So If you consider candles, for example, or homewares gift sets, they are often stocked on shelves in boxes. It’s all about finding a reason to use it for something else.
Customers, who had eagerly awaited the opportunity to shop in-store after the unprecedented demand following the launch of its website and app last autumn, can now enjoy a retail space spanning over 6,000 square feet. SEPHORA, the global beauty retailer, has opened its first physical store in the UK at Westfield White City in West London.
Beyond its website, Officeworks is invested in continuing its printed and digital catalogues and magazines that, “deliver content and inspiration via our own – and our partners’ – socialmedia channels,” Hunter added. A month in, 45 stores now offer this service.
Three key findings from the survey: More than 93 percent of consumers are noticing higher prices in their everyday shopping. consumers get holiday gift ideas from socialmedia. Gen Z and Millennial shoppers are more than twice as likely as Gen X and Baby Boomers to buy socialmedia-inspired gifts.
Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and socialmedia accounts, via smartphones, computers and tablets. . Offer gift cards.
It is now tradition to make, exchange and gift handmade beaded bracelets at concerts with other Swifties. Shopping for Taylor-inspired fashion on online marketplaces like Ebay can increase your chances of finding unique pre-loved gems to pair with your outfit.
The welcome email can also introduce socialmedia channels and invite feedback about how often they’d welcome communication from the brand. A small thank you can go a long way, especially with the popularity of online shopping, where deals are endless and competition is fierce.
“People obviously love going out shopping, they like touching and feeling and that’s something that online is not going to replace,” he told the BBC. “I’m still very optimistic on the [HMV] business and business as a whole on the high street. Redefining the record store.
But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I We have people who look after copywriting, brand strategy, socialmedia and logistics.”. The post Proud local creates shop window for Barossa producers appeared first on Inside Retail.
But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I We have people who look after copywriting, brand strategy, socialmedia and logistics.”. The post Proud local creates shop window for Barossa producers appeared first on Inside Retail.
Did certain channels, such as email marketing or socialmedia, outperform others? Dont be afraid to ask your media agency for detailed data. Enhancing the customer experience A seamless shopping experience, whether in-store or online, is essential for retention. Evaluating the effectiveness of these efforts is crucial.
The main driver for Sol de Janeiro’s impressive growth globally includes powerful socialmedia,” L’Hostis said. In addition, the brand launched a socialmedia campaign which used hyper-local geo-targeting to reach travellers in the pre-trip phase. “We billion euros (US$2.1 The brand currently has more than 2.4
Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping, or purchasing products during a livestream, was a small part of that. Here’s who we expect to dominate live shopping and social commerce in 2022.
The brand is committed to adapting to the needs and cultures of the UK customer, with bespoke to the UK product assortment, UK specific store design and layout and involvement of the local communities, as well as unique socialmedia and communications campaigns.
Despite the fact that there is no tradition of Christmas gift-giving in countries like Thailand and Cambodia, where Buddhism is overwhelmingly the religion of the majority , mall operators and retailers spend big bucks there on Christmas decorations, displays, Santas and other seasonal paraphernalia. Do consumer surveys shed any light?
It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.
Additionally, what characterises the Korean consumer in general is the intensity of shopping fads. “If Socialmedia and culture Like other markets, culture should always be considered as part of a business strategy to connect with local customers. Gifting during this time is important, especially the splurging kind.”
I recently gifted Layla an advent calendar filled with bath bombs and lip gloss. If you weren’t aware, tweens have been shopping up a storm, or at least heavily influencing the purchasing decisions of their parents, and leaving a wreckage of product testers in their wake. She’s wearing a black leotard and a pink tutu.
Three key findings from the survey: More than 93 percent of consumers are noticing higher prices in their everyday shopping. consumers get holiday gift ideas from socialmedia. Gen Z and Millennial shoppers are more than twice as likely as Gen X and Baby Boomers to buy socialmedia-inspired gifts.
Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.
Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. We are really pleased with how we are presented in this space alongside some other great international brands.”. Trending on digital channels.
Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. Before long, the agency evolved into a broader boutique design house, expanding into packaging and even branding.
A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. One advantage of a digital fashion show is that you can watch it from anywhere—and you’re always in the front row.
It’s counterintuitive but consumer shopping behaviour for jewellery during Covid has dramatically increased,” Marty Hurwitz, founder and CEO of data and research company MVI Marketing Ltd., Meanwhile, Kering Group posted strong growth in its “other houses” segment which includes its luxury jewellery and watch divisions. told Inside Retail.
Yusof has noticed her customers in the higher income bracket are still shopping as per usual. However, for the ones in the mid-to-high income bracket, they seem to be shopping for good deals and will pounce once promotions are being offered. “We I guess people were excited to go grocery shopping at the time,” she added.
For those who are unfamiliar, an advent calendar is an object or picture featuring windows, pockets, or other removable pieces from which to pull small gifts, ranging from pieces of candy to luxury fragrance products. From October 29 to November 28, the TikTok hashtag #adventcalendar garnered over 190 million views in the US alone.
Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. Using user-generated content in your email and SMS campaigns can build trust and authenticity in your brand and products.
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