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Why customer acquisition and loyalty are retailers’ biggest challenges today

Inside Retail

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. Loyalty is hard to earn but easy to lose,” he says.

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Turning holiday insights into year-round success

Inside Retail

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Dont be afraid to ask your media agency for detailed data.

Strategy 241
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April Fools’ Day: worth the effort, or a waste of time?

Inside Retail

In the age of social media, it can feel like a marketer’s job is never done. There are new platforms to join, memes to know, and trends to participate in, not to mention major retail events, such as Black Friday, Mother’s Day and other recurring holidays to promote. Is it worth the effort?

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

Flow 287
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Redefining the record store: Could it be third time lucky for HMV?

Inside Retail

HMV is also pushing store-based promotions and giveaways to drive customers back through the doors. Its current ‘Shelfies’ giveaway invites customers to take a picture of something they love in-store and upload on social media with the hashtag #hmv100shelfies for a chance to win a $100 HMV gift card.

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How retailers can maximise returns during the upcoming sales season

Inside Retail

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. . Offer gift cards.