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LSKD regularly conducts customer surveys and gathers feedback from conversations in its retail stores not to mention its 95,000-member private Facebook group to refine its product offering and communication strategy. The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia.
It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Dusk is overhauling its brand positioning to achieve its strategic goal of rejuvenating the brand and building on being a gifting destination.
As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
But in 2025, we want to celebrate the gestures big and small that symbolise everyday love”, said Soniya Cooper, head of marketing and partnerships, at Lvly, told Inside Retail. Inside Retail spoke with Cooper about the brands considerate customer-led marketing initiatives, consumer trends and stepping into bricks-and-mortar retail.
Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market. Christmas is huge.
The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.
Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super Bowl. According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. Second, learn to apologise.
Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. Giving as the new gifting Social good is at the forefront of consumers’ minds. Brands need to adapt to this new reality to stay competitive.
Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.
Times might be tough for the average Australian – with research showing nine out of 10 consumers will seek better deals this Christmas – but they’re still planning to give gifts. They’re interested in the wrapping of the gift item, and they’re interested in how they can personalise the delivery mechanism,” says Marsh.
“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.
Digital gift card platform Prezzee has more than tripled its sales for the 18 months ended December 2023, according to its financial report lodged with the Australian Securities and Investments Commission. We are also investing in technology that will allow us to send a digital gift card in any language or currency to any market in the world.”
Boots has released its 2024 festive marketing campaign, “The Christmas Makeover ”, unleashing the magic of beauty with actor and Bridgeton star, Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty. With 1,300 gifts to choose from and over 160 of the hottest trending brands, we want to wow you and your loved ones this Christmas.”
Flying Tigers expansion strategy is rapid; it plans to have a footprint of 50 stores across Australia in the next five years. The design-led variety retailer is looking to offer Australian consumers an entirely new shopping experience and fill a gap in the market with its sustainable, affordable and playful designs.
Christmas is coming early for retailers, with Australians preparing to spend $11 billion on Christmas gifts and a staggering 80 per cent expected to purchase before December, figures from Roy Morgan show. Take your marketing a step further and do outreach to ensure you’re included in third-party sales round-ups and seasonal gift guides.
Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.
This unexpected endorsement from such a high-profile celebrity propelled the Labubu character into the spotlight, capturing the attention of fans worldwide and dramatically boosting Pop Mart’s visibility in the collectibles market. Emerging markets Global expansion is now a major growth driver for the business.
Meanwhile, Statista projects the retail delivery market in Singapore to reach a revenue of US$594.4 The market research company said one of the unique factors driving the retail delivery market in Singapore is the country’s small size and high population density. million this year.
Hyde’s approach to timeless and quality design is compounded by her strategic influencer gifting and partnerships – resulting in a lucrative business model. We very luckily had stock coming in… you gift something and then an influencer wears it, you sell out straight away,” Hyde said.
The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.
BM: Fishwife fills a major gap in the US market. IR : What strategies, from merchandising to marketing, has Fishwife incorporated in order to reach its growth trajectory? BM: Weve seen continuous growth in online gifting, so we will continue to lean into this with some really exciting gifting options.
Currently, most of the group’s stores have resumed trading across most markets. . The post Premier Retail sets record guidance as Covid strategies pay off appeared first on Inside Retail. But he cautioned that the current trading environment remains “extremely volatile” given the ongoing impact of Covid-19 on global operations.
Lego’s sales benefited from people spending more time at home during the pandemic, posting a 21 per cent jump in sales last year due to its e-commerce investments paying off, the introduction of a broader product range, and a surge of growth in the Chinese market.
These offerings not only celebrate our innovation but also provide convenience and accessibility, whether customers want to “try before they buy,” find the perfect gift under $50, or treat themselves to a moment of personalised luxury. IR : How many DTC stores are in the works for the region?
Inside Retail connected with Bacha Coffee to discuss the companys strategic expansion in Japan and its vision for the market. IR : How important is the tourist market in your Japan strategy? IR : What challenges do you foresee in entering the Japanese market? MB: Japan is certainly an exciting market!
Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You
Times might be tough for many Australians right now, but when it comes to gift-giving consumers will still be spending this year – however, they will be very focused on value. On the flip side, recipients may grapple with similar emotions when presented with gifts during a period of high living costs,” the report finds.
“You could say we’re like a florist, but you get to eat our bouquets when they arrive, so it’s a product that combines the best of gift-giving and floral giving in one delivery,” Edible Blooms co-founder and managing director, Kelly Jamieson, said. Strawberries are dipped in chocolate and presented in a gift box. “We
Instead, we are being very thoughtful about what our marketing is trying to say, and how we can do this without bringing the brand down to a discounter with no brand value. We can switch on promotions and not get the same result as we did in 2023, Natale added.
Beauty retailer Mecca is creating new opportunities to connect with Christmas shoppers by introducing gift card vending machines in high foot traffic areas of Australia’s major cities. The technology combines PayWave and credit card payment with dispensing capabilities for gift cards between $25 – $100. Challenging perceptions.
This post highlights some of the marketingstrategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.
But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. Did certain channels, such as email marketing or social media, outperform others?
The goal was to try and get the business back up and running in some way prior to Christmas, the gifting period being an important component of what we do,” Robert Moore, Mon Purse’s new CEO, told Inside Retail. The post Same product, new name: Inside Mon Purse’s relaunch strategy appeared first on Inside Retail.
Straand’s strategy for the holiday season’s key sales event is all about rewarding its loyal customers who are looking for their favourite product top-ups at a discount and reaching new customers who are curious to add a new product to their rotation. These key sale events are also crucial for customer acquisition,” concluded Quinnell.
We are operating in unpredictable times, and being attuned to strategies and ideas that assist future success and growth, even if it’s just a small edge, is worth considering. If businesses are relying on talent acquisition as part of their growth strategy, they have a significant problem. A window of opportunity. One solution?
We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Well, strategy matters. It’s an opportunity to assess the value of these sales events for your brand, and develop strategies to maximise their benefits while avoiding some of the risks.
The executive said the company’s strategy is encapsulated in the FLEX model – flexible, light, efficient, and experiential. Being flexible allows us to tailor our store designs and offerings to meet the unique preferences of each market, adapting quickly to changing consumer trends. billion by 2032, growing at a CAGR of 10.1
“We are honoured to be given the opportunity to launch Flying Tiger Copenhagen to the Australian market as we feel there is a real appetite for the brand’s product offering amongst the population,” said Joseph Bernardi, Bernardi Group CEO. Its product offerings include home decor, kitchenware, stationery and toys.
At the same time, gamification encourages engagement and amplifies marketing results. It can boost brand awareness, increase conversion rates, and help retailers encourage customers to share more personal information that can be used to structure more personalised digital marketing campaigns.
This partnership is a strategic response to evolving consumer demands, with the grocery delivery market projected to grow by 18.1 Jason Parke, general manager of Deliveroo Singapore, spoke to Inside Retail about the strategy behind the partnership, evolving consumer expectations, and how technology is shaping the future of grocery delivery.
Schai said Lindt’s bricks-and-mortar strategy revolves around three store concepts: the cafe, the outlet, and the boutique. It is our one-stop-shop gifting destination. In a regular year, the chocolate market grows between two and three per cent. Lindt has 20 stores across Australia, and approximately 500 worldwide.
This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work.
In recent years, India has emerged as a major market for luxury brands. Big brands The recent news surrounding Apple opening its first company-run retail store in India’s financial hub of Mumbai is an indication of how important the market is in this niche space. Both strategies could work, in his opinion. “A
Flying Tiger Copenhagen’s official launch in Australia has provided local retailers with an opportunity to observe the brand’s unconventional marketing playbook up close. Flying Tiger Copenhagen typically spends very little of their budget on marketing, it’s a small amount, like 1 per cent, Bernardi told Inside Retail.
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