Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. Emerging markets Global expansion is now a major growth driver for the business. billion RMB, accounting for 29.7 per cent last year.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

JANUARY 19, 2025

Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. Categories for Valentines Day gifting have, therefore, been gradually expanding. Below I discuss some of them.

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Inside Retail

NOVEMBER 27, 2023

Australian luggage brand Nere is anticipating strong sales this holiday season, thanks to the ongoing travel boom, growing appeal of practical gifts like suitcases, and high-profile location of its first stand-alone store, which opened in November. We’re very much about value and being accessible to all.”

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Inside Retail

FEBRUARY 7, 2024

Valentine’s Day presents brands and retailers with the opportunity to match shoppers with the perfect gift for their loved ones. The recipients of all this gift-giving no longer need to be significant others, with brands also championing friendship and self-love to be celebrated on the 14th of February.

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Inside Retail

JULY 29, 2024

This makes iterations of various messaging and offers as easy as a click of a button, enabling marketers to quickly reach customers throughout the buyer journey and run experiments to find what most resonates. Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites.

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Inside Retail

DECEMBER 2, 2021

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

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Inside Retail

JUNE 18, 2024

So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On On the other hand, traditional media, where we are seeing a resurgence at the moment, is all about bringing the brand’s values and unique selling points to that platform.

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Jurcic counsels that the way goods are delivered to stores and displayed on shelves in boxes should be an important component of your brand’s overall marketing strategy. “If

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Inside Retail

NOVEMBER 14, 2024

A flawless brand campaign As any marketing manager would tell you, and Quinnell concurs, planning for discounts at the scale of Black Friday and Cyber Monday takes meticulous preparation and touches all sides of the business. These key sale events are also crucial for customer acquisition,” concluded Quinnell.

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Inside Retail

JULY 31, 2024

Beyond its website, Officeworks is invested in continuing its printed and digital catalogues and magazines that, “deliver content and inspiration via our own – and our partners’ – social media channels,” Hunter added. B2B market In 2024, Officeworks has a well-established presence in the business-to-business (B2B) market. “We

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. According to media reports, it’s not. For example, if there is demand for your ‘fake’ idea, perhaps that can be used as market research that informs a new brand concept, product or service. Is it worth the effort?

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Inside Retail

JUNE 18, 2024

And as more consumers get ready to take their summer holiday in Europe, vacation hauls are going viral across the social media app. The consumer-led craze for a European summer abroad and at home has gifted Australian brands a perfect marketing platform. Travel’s post-pandemic revival There are more than 214.3

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Inside Retail

NOVEMBER 21, 2023

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work. per cent and Woolworths 7.8 per cent over the past year.

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Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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Retail Focus

NOVEMBER 22, 2023

Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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Inside Retail

DECEMBER 12, 2024

Sales figures, customer interactions, and marketing performance all offer valuable insights. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Dont be afraid to ask your media agency for detailed data.

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Inside Retail

NOVEMBER 24, 2024

Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. Scents were at the top of my mind because for four years, every morning, I used to get up very early to go to the flower market.

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CRP

NOVEMBER 25, 2024

CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.

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Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. The post Motherhood isn’t glossy perfection, so stop marketing like it is appeared first on Inside Retail.

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores.

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Inside Retail

JULY 24, 2024

The event was originally marketed as a “one-day only event filled with more deals than Black Friday”, but thanks to increasing popularity over the years, it has since shifted to be a two-day extravaganza. The social media platform’s sales numbers were also hindered by a pricing glitch that occurred.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Inside Retail

SEPTEMBER 29, 2024

It’s now our second largest brand and one of the fastest-growing skincare brands globally,” Mona L’Hostis, marketing director of global travel retail, L’Occitane Group, told Inside Retail. The main driver for Sol de Janeiro’s impressive growth globally includes powerful social media,” L’Hostis said. billion euros (US$2.1

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Trade Show Booth Companies - Trade Group

MAY 2, 2023

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. Tell us about your highlight from EXHIBITOR LIVE!

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Retail Times

SEPTEMBER 24, 2024

Despite the rapid rise of social commerce, websites remain the primary channel for discovery and engagement. Marketers understand that the peak period is a pivotal time, with consumers actively searching for gifts […] If you want more information Retail Times get in touch!

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Inside Retail

JULY 25, 2021

While there’s no denying that streaming giants Netflix, Amazon Prime and Spotify continue to hold a firm grip on these markets, HMV is hopeful that consumers still have a space in their hearts, and wallets, for the humble music store. “As HMV is also pushing store-based promotions and giveaways to drive customers back through the doors.

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Inside Retail

OCTOBER 26, 2023

Lightspeed is a single platform for point-of-sale, payment processing, inventory management and reporting which also includes tools for e-commerce and marketing. 21 per cent of shoppers are drawn to gift cards and various gift choices. Pace Athletic turned to Lightspeed Advanced Marketing for that.

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Inside Retail

AUGUST 8, 2024

This trend started to gain momentum when the French handbag brand Polene made its entry into the market. The potential of the South Korean market is often overlooked, primarily because of the strong luxury presence of its neighbouring countries, China and Japan. Gifting during this time is important, especially the splurging kind.”

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Inside Retail

SEPTEMBER 20, 2022

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

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Inside Retail

MAY 13, 2021

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers.

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Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. per cent during the forecast period between 2024 to 2029. per cent during the forecast period between 2024 to 2029.

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Retail Focus

OCTOBER 24, 2023

Sephora’s entry into the UK market has been well received by all of its UK fans who gave the White City store its biggest ever opening – with 5,000 people attending the opening day. SEPHORA is opening its second UK store in Westfield Stratford on November 15th, 2023. Sales continue to be +300% vs expectations.

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Inside Retail

MAY 12, 2021

“It’s counterintuitive but consumer shopping behaviour for jewellery during Covid has dramatically increased,” Marty Hurwitz, founder and CEO of data and research company MVI Marketing Ltd., Jewellery retail giant Pandora last week joined the lab-grown diamonds market with the launch of its Pandora Brilliance collection in the UK.

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Inside Retail

FEBRUARY 6, 2024

I recently gifted Layla an advent calendar filled with bath bombs and lip gloss. The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. The teenage personal care product market is expected to grow by $8.81 She’s wearing a black leotard and a pink tutu.

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Inside Retail

FEBRUARY 15, 2024

It is now tradition to make, exchange and gift handmade beaded bracelets at concerts with other Swifties. Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

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