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Whether through product gifting, exclusive experiences, or the chance to be featured across our platforms, we aim to make collaboration a rewarding experience. IR : What advice would you give emerging brands looking to build a community that organically promotes them? This story is from our 2025 Australian Retail Outlook.
As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super Bowl. According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. Second, learn to apologise.
The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.
Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. Categories for Valentines Day gifting have, therefore, been gradually expanding. Below I discuss some of them. Some examples below.
Meanwhile, Statista projects the retail delivery market in Singapore to reach a revenue of US$594.4 The market research company said one of the unique factors driving the retail delivery market in Singapore is the country’s small size and high population density. million this year.
Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.
In this blog, we’ll explore the five new retail trends that are shaping the personalisation giftmarket in 2023. From the rise of WonderDays experiences to the growth of gift vouchers, we’ll delve into unique and innovative ideas that will make your gift stand out.
The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.
This unexpected endorsement from such a high-profile celebrity propelled the Labubu character into the spotlight, capturing the attention of fans worldwide and dramatically boosting Pop Mart’s visibility in the collectibles market. Emerging markets Global expansion is now a major growth driver for the business.
Jeanswest executive general manager Anne Natale said the old-school apparel retail mindset of dropping a campaign or a promotion every month needs to change and greater emphasis must be placed on communicating a products value proposition to the customer. We can switch on promotions and not get the same result as we did in 2023, Natale added.
However, one classic technique that shouldn’t be overlooked is gift-giving. Gifts and the importance of customer loyalty. Whilst this is a crucial aspect of marketing, it’s equally important to ensure that you are retaining your existing customers as well. Gift ideas for your customers. Read on to find out more.
In 2019, she teamed up with The Blow founder Phoebe Simmonds to launch The Memo, an e-commerce site that stocks the best baby and maternity products on the market without any of the clutter, infantilising language and judgement that customers encounter elsewhere. There’s even a space if you need to feed your baby.”.
In fact, Australia’s second-hand market, covering everything from clothing, electronics, furniture, and cars, is worth around $46 billion and just keeps growing. Nudie Jeans encourages customers to ‘Create Tomorrow’s Vintage,’ highlighting that jeans improve with age and promoting their free jean repair service for life.
One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.
While many customers have been preparing for the festive season by creating wishlists in our new and improved Big W app, utilising our online Gift Finder to research the best gifts and checking our website for delivery cut-offs, Big W has been busy recruiting new team members ready to help customers navigate the busy period. “We
Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales figures, customer interactions, and marketing performance all offer valuable insights. Was it a specific promotion, product, or referral? Did certain channels, such as email marketing or social media, outperform others?
A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. Loyalty is hard to earn but easy to lose,” he says.
Nisa has launched a giftpromotion in an effort to boost business in the run-up to Christmas. Gift offers include a selection of stocking-filler confectionery, including Nestlé Smarties. Gift offers include a selection of stocking-filler confectionery, including Nestlé Smarties.
Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Besides income equality issues, the day is also about recognising the contributions and achievements of women throughout society.
flypay delivers a market leading payments experience that enables our customers to redeem Flybuys points real time and get money off their shop.”. Aside from payments, we know merchants are also looking for simpler ways to integrate gifting, loyalty and direct marketing platforms to engage customers while maintaining direct relationships.”.
Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You
CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.
The event was originally marketed as a “one-day only event filled with more deals than Black Friday”, but thanks to increasing popularity over the years, it has since shifted to be a two-day extravaganza. The post What do Amazon’s Prime Day results reveal about the US retail market?
Boxed chocolate brand Celebrations has launched a new TV advert in the build-up to Christmas 2021, encouraging consumers to buy the product as a gift to share all year round. The campaign encourages party-goes, gift-givers and “celebrators of all ages” to “Bring the Whoop Whoop” and celebrate whatever the time of year. The new ad.
In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.
Online marketplace MyDeal has poached Catch marketing head Ryan Gracie and named him as its new chief marketing officer. Clothing and accessories retailer Michael Kors has promoted Robin Gendron, its retail and e-commerce vice president of the Europe, Middle East and Africa (EMEA) markets, to president.
Here’s why this quarter is critical: Consumer behavior shifts toward spending: The holiday season triggers gift-buying, bulk shopping, and a willingness to spend on deals and promotions. Strategies for Product Manufacturers : Start Promotions Early : Tease discounts a week in advance to build excitement and capture early interest.
Brookes told Inside Retail that he is confident that both brands can achieve operational synergy, and that CBCH’s intellectual property can be utilised within TDE However, he said that the brands compete in different markets and will continue to trade independently. Still searching.
Rather than focusing on straight promotion of gifting, we wanted to show how beauty and self-care can bring people together, with unscripted interactions between mothers and their kids, whatever age, whatever stage. The post Motherhood isn’t glossy perfection, so stop marketing like it is appeared first on Inside Retail.
In recent years, India has emerged as a major market for luxury brands. Big brands The recent news surrounding Apple opening its first company-run retail store in India’s financial hub of Mumbai is an indication of how important the market is in this niche space. And Apple is far from the only premium brand eyeing the opportunity.
“I think the availability of products, and the willingness of retailers to drive promotional events, will be enough to stimulate a successful Black Friday event,” Woolford said. The question is, what sort of pocket or hangover [the sector] is left with between then and Christmas.”
Statista estimates China’s collectible toys market was worth around US$1.4 In contrast to the conventional toy market, the customer demographic of collectible toys is dominated by adults. Certain collectable toys have a high rate of return, which has attracted a lot of investors to this market. Eyes on other Asian markets.
Whether your store offers only in-person shopping or you’ve turned to supplement revenue with eCommerce options, holiday email marketing is a surefire way to help boost traffic — and your bottom line. Many email marketing tools offer scheduling and automation options that are easy to set up. Leverage Segmentation.
There are new platforms to join, memes to know, and trends to participate in, not to mention major retail events, such as Black Friday, Mother’s Day and other recurring holidays to promote. Can you create a dedicated web page or gamified campaign, competition, media and customer gifting program, or other kind of interactive initiative?
As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.
Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.
Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.
What matters most is that we create awareness and promote more efficient and environmentally friendly delivery technologies, whether with drones or other greener transport methods,” he said. For the uninitiated, Flower Chimp allows people in Malaysia to send flowers and gifts to their loved ones seven days a week. Market realities.
The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. Tell us about your highlight from EXHIBITOR LIVE!
“Customers’ needs are constantly changing and so are our businesses, and we have had to provide solutions to the needs of more people working and learning from home and fill gaps in the market that aren’t being filled.”. Newsagents also play a pivotal role in the accessibility of print publications such as newspapers and magazines.
Yet promoting and stocking products earlier just leads consumers to start searching earlier, and so the cycle perpetuates. For many consumers, Christmas is a highly emotional time where the shopping and gifting is overlaid with the desire to find the ‘perfect’ gift for special loved ones.
Whether you’re a small or a multinational business owner, there are plenty of ways to promote your brand. Promotional products are an easy and effective way to achieve it. You can use them for multiple purposes, such as gifts and giveaways. Marketable By Influencers . Informative. Conclusion.
While there’s no denying that streaming giants Netflix, Amazon Prime and Spotify continue to hold a firm grip on these markets, HMV is hopeful that consumers still have a space in their hearts, and wallets, for the humble music store. “As HMV is also pushing store-based promotions and giveaways to drive customers back through the doors.
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