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How LSKD leverages its community as a powerful marketing tool

Inside Retail

Whether through product gifting, exclusive experiences, or the chance to be featured across our platforms, we aim to make collaboration a rewarding experience. IR : What advice would you give emerging brands looking to build a community that organically promotes them? This story is from our 2025 Australian Retail Outlook.

Marketing 211
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Blackhawk Network shares 2025 gift card trends – and how retailers can benefit

Inside Retail

As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8

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Poppi’s influencer campaign is the end of influencer marketing as we know it

Inside Retail

Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super Bowl. According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. Second, learn to apologise.

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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

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More to love: The evolution of Valentine’s Day offers opportunities for brands

Inside Retail

Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. Categories for Valentines Day gifting have, therefore, been gradually expanding. Below I discuss some of them. Some examples below.

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Deliveroo Singapore’s MD Jason Parke on the company’s retail arm launch

Inside Retail

Meanwhile, Statista projects the retail delivery market in Singapore to reach a revenue of US$594.4 The market research company said one of the unique factors driving the retail delivery market in Singapore is the country’s small size and high population density. million this year.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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