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Blackhawk Network shares 2025 gift card trends – and how retailers can benefit

Inside Retail

As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8

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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Dusk is overhauling its brand positioning to achieve its strategic goal of rejuvenating the brand and building on being a gifting destination.

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Why consumers’ financial stress is fuelling a record-breaking Black Friday

Inside Retail

Consumers are looking to capitalise on the bargains with early Christmas shopping this year as reflected in their early Christmas wishlist planning. Planning and preparation for the holiday season typically start early in the year, as a greater lead time allows for everything from production to marketing to take place.

Consumer 246
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Poppi’s influencer campaign is the end of influencer marketing as we know it

Inside Retail

Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super Bowl. According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. Second, learn to apologise.

Marketing 130
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As budgets tighten, Aussie gift-givers are seeking more personalisation

Inside Retail

Times might be tough for the average Australian – with research showing nine out of 10 consumers will seek better deals this Christmas – but they’re still planning to give gifts. They’re interested in the wrapping of the gift item, and they’re interested in how they can personalise the delivery mechanism,” says Marsh.

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Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

Christmas is coming early for retailers, with Australians preparing to spend $11 billion on Christmas gifts and a staggering 80 per cent expected to purchase before December, figures from Roy Morgan show. Take your marketing a step further and do outreach to ensure you’re included in third-party sales round-ups and seasonal gift guides.

Marketing 238
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ARA predicts $1 billion cash splash for Mother’s Day

Inside Retail

Australian retailers are set to benefit from a surge in spending on Mother’s Day despite the current cost-of-living crunch, according to research conducted by the Australian Retailers Association (ARA) in collaboration with market research company Roy Morgan. per cent more than last year.

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