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Whether through product gifting, exclusive experiences, or the chance to be featured across our platforms, we aim to make collaboration a rewarding experience. The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia. This story is from our 2025 Australian Retail Outlook.
As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
But in 2025, we want to celebrate the gestures big and small that symbolise everyday love”, said Soniya Cooper, head of marketing and partnerships, at Lvly, told Inside Retail. Inside Retail spoke with Cooper about the brands considerate customer-led marketing initiatives, consumer trends and stepping into bricks-and-mortar retail.
However, when it comes to the art of gift-giving, retailers have been challenged to provide a meaningful and timely solution – especially for last-minute shoppers. This tactic brings genuine emotion to the gift exchange, even if the physical item or experience is not delivered on the exact day of the gifting occasion.
It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Dusk is overhauling its brand positioning to achieve its strategic goal of rejuvenating the brand and building on being a gifting destination.
Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market. Christmas is huge.
“This forms part of our ongoing test and learn approach with the aim of growing our market share and brand awareness during the key gifting season.” ” The post Dusk’s sales increase in first 20 weeks appeared first on Inside Retail Australia.
Meanwhile, sales at the stationery and gift chain Smiggle dived 14.5 The core market of young families is among the worst impacted by the current inflationary economy. The brand operated 307 stores across its proprietary markets of Australia, New Zealand, the UK, Ireland, Singapore and Malaysia at the end of the first half.
Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.
Poppi gifted full-sized pink vending machines to 32 high-profile influencers stocked with soda cans in anticipation of the 59th Super Bowl. According to influencer marketing expert Sarah Walsh, Poppi got caught up in vanity metrics and lost sight of the people that purchase its products. Second, learn to apologise.
Times might be tough for the average Australian – with research showing nine out of 10 consumers will seek better deals this Christmas – but they’re still planning to give gifts. They’re interested in the wrapping of the gift item, and they’re interested in how they can personalise the delivery mechanism,” says Marsh.
Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.
“Retailers are pulling out all the stops to ensure they have the best product lines and gift solutions, customer service offerings and enhanced online platforms to make shopping during this peak season more seamless than ever,” he added.
Reward marketing is the use of rewards and reward-based programs to encourage desired behaviors from customers and potential customers. Gaming And Reward Marketing Rewards are used heavily across the gaming industry as a means of attracting new players and retaining existing ones.
Providing the ability to personalise these iconic styles is something that resonates strongly with both domestic and international guests and is also a brilliant gifting idea. PT: We are fortunate to have numerous iconic products in our product line that our guests seek out. IR: Let’s chat, shoes.
Melbourne’s Queen Victoria Market has cracked down on the sale of inauthentic Aboriginal and Torres Strait Islander souvenir products, ahead of new laws which come into force next year. The land on which the market stands, and the surrounding area, belong to the Wurundjeri People of the Kulin Nation, who are the traditional owners.
Christmas is coming early for retailers, with Australians preparing to spend $11 billion on Christmas gifts and a staggering 80 per cent expected to purchase before December, figures from Roy Morgan show. Take your marketing a step further and do outreach to ensure you’re included in third-party sales round-ups and seasonal gift guides.
The tradition of gift-giving at Christmas drives billions of dollars in retail sales every year. But the reality is that the pressure to purchase meaningful items for dozens of friends and family members leads to millions of unwanted gifts being purchased each year – only to be thrown away.
Meanwhile, Statista projects the retail delivery market in Singapore to reach a revenue of US$594.4 The market research company said one of the unique factors driving the retail delivery market in Singapore is the country’s small size and high population density. million this year.
The special Holiday Market from the luxury Italian fashion house brings colour and typical symbols of Sicilian folklore to the Piazza, with the super-Instagrammable retail pop-up now open until 15th January 2023. Dolce & Gabbana’s Christmas Market Pop-up, Site A, North Piazza, Covent Garden.
Australian retailers are set to benefit from a surge in spending on Mother’s Day despite the current cost-of-living crunch, according to research conducted by the Australian Retailers Association (ARA) in collaboration with market research company Roy Morgan. per cent more than last year.
Boots has released its 2024 festive marketing campaign, “The Christmas Makeover ”, unleashing the magic of beauty with actor and Bridgeton star, Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty. With 1,300 gifts to choose from and over 160 of the hottest trending brands, we want to wow you and your loved ones this Christmas.”
Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.
Having garnered a reputation for reinventing luxury cosmetics through cutting-edge product innovation and artful product design; they set out to establish a new retail standard in this highly-competitive market.
“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.
Hyde’s approach to timeless and quality design is compounded by her strategic influencer gifting and partnerships – resulting in a lucrative business model. We very luckily had stock coming in… you gift something and then an influencer wears it, you sell out straight away,” Hyde said. Moreover, they generate sales.
Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. Categories for Valentines Day gifting have, therefore, been gradually expanding. Below I discuss some of them.
The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.
Aside from gift cards and gift packaging, the new store offers Hallmark-branded collectibles such as Keepsake ornaments, recordable storybooks, and newly launched Better Together plushies. Greeting card retailer Hallmark Australia has opened a new concept retail store at Blackburn Square Shopping Centre in Victoria.
Australian luggage brand Nere is anticipating strong sales this holiday season, thanks to the ongoing travel boom, growing appeal of practical gifts like suitcases, and high-profile location of its first stand-alone store, which opened in November. We’re very much about value and being accessible to all.”
These offerings not only celebrate our innovation but also provide convenience and accessibility, whether customers want to “try before they buy,” find the perfect gift under $50, or treat themselves to a moment of personalised luxury. IR : How many DTC stores are in the works for the region?
The pop-up unit is just one of the ways that the East London club is celebrating The Gift of Claret & Blue this festive season, making it even easier for Hammers fans to find the perfect gift this Christmas.
In 2019, she teamed up with The Blow founder Phoebe Simmonds to launch The Memo, an e-commerce site that stocks the best baby and maternity products on the market without any of the clutter, infantilising language and judgement that customers encounter elsewhere. There’s even a space if you need to feed your baby.”.
Jakpat, a market research platform based in the Indonesian city of Yogyakarta, has been conducting annual surveys of Ramadan consumer spending activity via panel surveys of consumers from across the nation, though overwhelmingly from the main island of Java. Mostly its about food, but they buy other things as well.
Times might be tough for many Australians right now, but when it comes to gift-giving consumers will still be spending this year – however, they will be very focused on value. On the flip side, recipients may grapple with similar emotions when presented with gifts during a period of high living costs,” the report finds.
This unexpected endorsement from such a high-profile celebrity propelled the Labubu character into the spotlight, capturing the attention of fans worldwide and dramatically boosting Pop Mart’s visibility in the collectibles market. Emerging markets Global expansion is now a major growth driver for the business.
Australian-listed children’s goods retailer Toys ‘R’ Us (TOY) is set to exit the UK market following negotiations with existing financiers. TOY has been working with existing financiers, including TRUK, with respect to the company’s obligations under its existing lending arrangements,” the company said in a statement. “As
BM: Fishwife fills a major gap in the US market. IR : What strategies, from merchandising to marketing, has Fishwife incorporated in order to reach its growth trajectory? BM: Weve seen continuous growth in online gifting, so we will continue to lean into this with some really exciting gifting options.
Valentine’s Day presents brands and retailers with the opportunity to match shoppers with the perfect gift for their loved ones. The recipients of all this gift-giving no longer need to be significant others, with brands also championing friendship and self-love to be celebrated on the 14th of February.
The design-led variety retailer is looking to offer Australian consumers an entirely new shopping experience and fill a gap in the market with its sustainable, affordable and playful designs. Flying Tigers expansion strategy is rapid; it plans to have a footprint of 50 stores across Australia in the next five years.
Online florist Floraly launched an equity crowdfund aimed squarely at growing its position in the almost $1 billion flower gifting space. We can change Australia’s almost $1 billion flower gifting industry, reduce waste and deliver a customer experience that is second-to-none. And that’s just here; imagine if we expand overseas.”.
However, a survey of 1,000 Australian consumers by e-commerce brand Moonpig and market data platform Antenna, revealed that one in five would spend less this Valentines Day than last year, with 39 per cent choosing not to buy products ahead of the event. Flowers, as well as sensory indulgences, are likely to be the go to gifts for consumers.
In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.
One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.
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