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Lululemon’s ANZ boss talks menswear, personalisation and a new, premium flagship

Inside Retail

The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.

Strategy 264
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How the CEO of Fiskars Group keeps one of the world’s oldest companies relevant

Inside Retail

Traditionally, consumers looked to brands like Wedgewood and some of the more premium brands in the portfolio for wedding and engagement gifting. Of course, gifting is still very big for us. Christmas follows the gardening seasons [in the northern hemisphere], so gardening may not always be the big gifting product.

Gifts 264
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Five inventory strategies for retailers to win business this peak holiday season

Inside Retail

The upcoming peak holiday retail season will place critical pressure on retailers’ back-end systems and networks as shoppers rush to snap up bargains and buy gifts for friends and families. Blue Yonder has identified five common challenges to cover in your peak season strategy… 1. Click here.

Strategy 130
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How LSKD leverages its community as a powerful marketing tool

Inside Retail

LSKD regularly conducts customer surveys and gathers feedback from conversations in its retail stores not to mention its 95,000-member private Facebook group to refine its product offering and communication strategy. Here, the brands head of community experience, Jade Cameron, discusses the most effective ways to engage customers.

Marketing 211
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Lvly’s Soniya Cooper on customer-conscious marketing, love and retail

Inside Retail

Inside Retail : What is Lvly’s marketing strategy around Valentine’s Day 2025? Soniya Cooper: Our marketing strategy this Valentines Day is about celebrating love in all its forms and to do that, we’ve collaborated with everyone’s OG comfy love – Bonds. Why do you think this is?

Marketing 147
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How Flying Tiger aims to compete in Australia with playful, affordable design

Inside Retail

Flying Tigers expansion strategy is rapid; it plans to have a footprint of 50 stores across Australia in the next five years. While the Danish brand is no stranger to adjusting its product and campaigns to its location, Australias holiday and seasonal calendar meant Flying Tiger Copenhagen had to reimagine its usual white Christmas catalog.

Design 248
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An insider’s look into Lego’s digital strategy

Inside Retail

Despite Lego shutting down its manufacturing sites in Mexico and China, temporarily closing some retail locations, and the rise of distribution costs, the company still reported a 13 per cent rise in revenue to US$6.99 The post An insider’s look into Lego’s digital strategy appeared first on Inside Retail.

Strategy 246