Tween beauty: Are brands crossing the line?
Inside Retail
FEBRUARY 6, 2024
I recently gifted Layla an advent calendar filled with bath bombs and lip gloss. If you weren’t aware, tweens have been shopping up a storm, or at least heavily influencing the purchasing decisions of their parents, and leaving a wreckage of product testers in their wake. She’s wearing a black leotard and a pink tutu.
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