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By then designing products or targeting consumers based on these sectors, retailers could be unnecessarily limiting their potential targetmarket and alienating many consumers. For Him’ gift cards. Had we followed the retailer’s store layout and stayed in the boys’ section, we would never have seen these items.
A carefully crafted retail store layout design , however, can guide customers around a store and provide an enjoyable experience that encourages a connection between those customers and the business. Be sure to consider the following 10 components of retail store layout designs before planning a new space or refitting out an existing one.
Understanding Your TargetMarket and Their Needs You need to know who you’re selling your product to. Selecting and Sourcing Products Whether you’re dealing with wholesalers or making your own items, it’s crucial to have products that stand out and appeal to your targetmarket.
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