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Why designer Dylan Best created womenswear after years of unisex collections

Inside Retail

But he is now looking to broaden the brands product offering and target market with the announcement of a new name and a new womenswear capsule, alongside the launch of his AW25 collection. Australian designer Dylan Best earned a reputation for his brand Best Jumpers with its highly tailored unisex collections.

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“We see huge opportunities”: Inside Pet Circle’s $75m cash injection

Inside Retail

Woolworths, arguably Australia’s biggest retailer, has also stepped up its involvement in the pet industry with the launch of its own pet insurance – although, this offer has been paused due to “deficiencies in the target market determinations (TMD) for the products” by Asic.

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

You want customers to interact with your brand and form meaningful connections. For example, including a small skin care or health care quiz that leads shoppers to their ideal product helps form a connection with your brand. Incorporate Interactive Elements Health and beauty displays should make shoppers feel excited and included.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. Implement a single-page checkout process with minimal form fields to reduce friction and make the purchasing journey as smooth as possible.

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These five core drivers explain why we shop. Here’s how to harness them

Inside Retail

These drives have deep evolutionary roots, formed as humans adapted to survive and thrive over countless generations. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

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‘Targeting the vulnerable’: Asic halts Urban Rampage Centrelink payment scheme

Inside Retail

The commission believes the consumers in the brand’s target markets are low-income recipients of Centrelink benefits and do not have access to other forms of credit. The stores are operated by Coral Coast Distributors (CCD).

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

I think there is huge value in this form in terms of driving customer loyalty as well as broader brand awareness.”. Don’t try to appeal to everyone — know who your target market is, and speak directly to them about the things that you know they’re interested in or curious about. How to create a successful podcast.