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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

As a broadcaster or content producer, podcasting has many advantages over YouTube and other types of social media because there’s no need for a camera, makeup, lighting equipment, video editing skills or even to show your face. “I think it comes down to the fact that podcasts are easily accessible and mostly free,” Lee said. “As

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A taste of home: The rise of expat retailers

Inside Retail

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

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These five core drivers explain why we shop. Here’s how to harness them

Inside Retail

These drives have deep evolutionary roots, formed as humans adapted to survive and thrive over countless generations. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

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Why Sacha Laing makes sense as CEO in Adore Beauty’s bricks-and-mortar era

Inside Retail

It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added. I think if they [Adore Beauty] execute well and lean into the emotional default to connect with their target market they will win against the likes of Mecca,” Gray said. “We

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Culinary revolution: Meals in Minutes founders talk innovation, global expansion

Inside Retail

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. Malaysian-based food startup Meals in Minutes recently announced the securing of US$1.5

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