Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

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Strategy Fashion Advertising Apparel 147

Inside Retail

MARCH 30, 2025

At the heart of this campaign is a bold assertion that beauty comes in all forms. I think it is particularly poignant at the moment because theres so much pressure, particularly on the younger generation with social media and AI. Were really passionate about how skin is very unique to who you are as a person.

Beauty and Health 130

Beauty and Health Social Media Balance Form 130

Inside Retail

JULY 17, 2023

That’s really our brand strategy. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising. SS: It depends on the strategy, really. I saw that niche. It’s a copy and paste.

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Expansion Advertising Social Media Strategy 245

Inside Retail

DECEMBER 15, 2024

In these two roles that spanned almost a decade, I honed my skill sets in leading brand strategy and marketing/e-commerce efforts for some of the biggest fashion retailers in the world. IR : If you could go back in time to the first day of running Barrire, what piece of advice would you give yourself?

Fashion 130

Fashion Beauty and Health Balance Social Media 130

Inside Retail

AUGUST 12, 2021

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

Strategy 130

Strategy Marketing Beauty and Health Social Media 130

Inside Retail

AUGUST 7, 2023

Compared to more traditional forms of advertising, retail media is touted as a more targeted, less wasteful form of customer acquisition: if someone is already shopping on a retailer’s website, they’re likely looking to buy, or to learn more about products that they’re considering purchasing.

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Advertising Social Media Form Marketing 243

Inside Retail

MAY 19, 2024

The brand has been working with content creators for some time and it recently formalised its social media strategy, as evidenced by the influencer trip it hosted earlier this year. But it’s not enough to communicate on social media alone, especially as the advertising around natural skincare becomes increasingly noisy.

Social Media 264

Social Media Customer Retention Department Stores Concept 264

Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

Social Media 264

Social Media Artistic Fashion Display 264

Inside Retail

DECEMBER 17, 2023

Coming after the business has continued to renovate the look of its beauty halls over the last three years, the 11,000 square foot space is part of Boots’ strategy to build a bridge between medicine and retail, much like Chemist Warehouse has done with Ultra Beauty and superstores in Australia.

Beauty and Health 258

Beauty and Health Social Media Circulation Space 258

Inside Retail

JULY 7, 2021

Given that digital advertising has largely been built upon third-party cookies that track the way a person shops online, it will significantly impact the way brands execute digital marketing strategies. And smart brands are finding that performance-based partnerships are an effective and lucrative way of forming these authentic connections.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

FEBRUARY 20, 2025

Customers noticed the brands commitment to inclusivity, too, and formed a loyal community to which the couple devoted themselves. This will include completely new product aesthetics and designs, with more variety and strategy in how the business presents the product offering.

Fashion 147

Fashion Engagement Expansion Space 147

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

Tailored 246

Tailored Social Media Strategy Target Market 246

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. With so many people yet to return to in-person shopping, you want to incorporate influencer marketing in your strategies. The beauty of influencer marketing is that it works alongside other marketing strategies.

Strategy 98

Strategy Marketing Social Media Advertising 98

Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Consumers want to be entertained. What can gaming do for retailers?

Customer Engagement 246

Customer Engagement Engagement Social Media Consumer 246

Inside Retail

OCTOBER 13, 2024

What retail tactics, from social media marketing to sales promotions, does Hello Updo tap into during this month? MH: This Hispanic Heritage Month, we’re celebrating our heritage with our “pelo bueno” social media campaign, a tribute to the beauty of hair in all its forms.

Accessories 130

Accessories Accessories Beauty and Health Texture 130

Inside Retail

MAY 16, 2021

So the idea was formed that it would be great to have a system where it would take your skin, hair, and eye [colour] and we put different attributes on each product, which enabled us to build an algorithm that can deliver back to you a curated selection of the colours that most suits you.

Social Media 204

Social Media Artistic Texture Strategy 204

Inside Retail

NOVEMBER 30, 2023

For the founder, the fit is everything and her approach to design prioritises form and function. The brand quickly found its target demographic and intends to use its social media platforms to build an empowering community around its product range that extends from size XXS to XXL.

Apparel 262

Apparel Social Media Fashion Boutique 262

Inside Retail

NOVEMBER 28, 2023

Designed for email, SMS, forms, and automations, they are all easily customisable in Klaviyo’s online content editor. The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand.

Flow 287

Flow Marketing Social Media Promotion 287

Retail Focus

OCTOBER 7, 2024

This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products. The immersive luxury retailing triad Personalised experiences, interactive technology, and multi-sensory environments are three essential pillars that form the foundation of modern high-end shopping experiences.

Social Media 147

Social Media Curate Engagement Strategy 147

Inside Retail

APRIL 22, 2021

And like Apple, Nike’s access to global data and consumer insights informs its strategies. Many systems, standards, and platforms we know today will help form the foundations. But it requires complex technologies and infrastructure for it to exist, and we’re not there yet.

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Social Media Apparel Fashion Location 217

Inside Retail

MAY 30, 2024

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. Another factor behind the brand’s success is its social media presence.

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Social Media Strategy Space Engagement 130

Retail Bound

NOVEMBER 19, 2024

Every review, whether on your website, social media, or third-party platforms, acts as a piece of content that can be indexed by search engines. They act as a form of market research, providing direct feedback from the people who matter most – your customers. Responding to reviews is equally important.

Social Media 52

Social Media Strategy Consumer Management 52

Inside Retail

AUGUST 30, 2021

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Innovative campaigns and quality products propel e.l.f. to TikTok stardom.

Social Media 130

Social Media Marketing Engagement Promotion 130

Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan.

Marketing 90

Marketing Social Media Engagement Strategy 90

Inside Retail

NOVEMBER 14, 2023

However, she noted that there are cost effective forms of action that Australians can take to shop ethically without spending a lot – such as buying second hand and taking good care of, and repairing, their existing clothing items.

Consumer 264

Consumer Shopping Fashion Engagement 264

Inside Retail

AUGUST 26, 2024

The strategy behind the brick-and-mortar retail is really about building brand awareness, ” Tamalin Morton, Adore Beauty’s outgoing CEO, told Inside Retail on a call for investors and analysts on Monday. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added.

Social Media 113

Social Media Strategy Concept Form 113

Retail Focus

JULY 24, 2024

Visitors are likely to share their experiences with friends, family, and social media followers, extending the reach of the pop-up far beyond its physical location. Pop-up retail comes in various forms, each tailored to meet specific brand objectives and consumer needs.

Visual Merchandising 147

Visual Merchandising Engagement Social Media Layout 147

Inside Retail

MAY 23, 2024

But many retailers make the mistake of leaving it too late to develop strategies to optimise those opportunities. Secondly, you need to carefully build a strategy for marketing and communications leading up to Black Friday. This could come in the form of a Collection Point, a Post Office or a Post Office box.

Strategy 147

Strategy Social Media Shopping Promotion 147

RetailMinded

NOVEMBER 4, 2020

One of the biggest mistakes you could make in marketing is to create a general strategy that does not take into account the industry you work in. Unfortunately, when you create a marketing strategy that is general, you will still get some results. How To Create A Good Marketing Strategy. Why Is Business Type Important?

Strategy 72

Strategy Marketing Social Media Promotion 72

Inside Retail

AUGUST 14, 2022

It’s exciting, and I would say it’s a natural evolution [for social media],” Arnold Ma, founder of Qumin, a UK-based creative agency that specialises in Chinese audience behaviours, told Inside Retail. Even the shift [from photography] to short-form video on Instagram is causing issues,” Ma said. The ‘natural evolution’.

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Social Media Form Advertising Balance 130

Inside Retail

AUGUST 14, 2022

It’s exciting, and I would say it’s a natural evolution [for social media],” Arnold Ma, founder of Qumin, a UK-based creative agency that specialises in Chinese audience behaviours, told Inside Retail. Even the shift [from photography] to short-form video on Instagram is causing issues,” Ma said. The ‘natural evolution’.

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Social Media Form Advertising Balance 130

Inside Retail

OCTOBER 24, 2024

SIR’s authentic approach to social media has maintained an enviable following as customers await teases of new collections. “We Even through Meta’s adjustment to a “pay-to-play model”, SIR has maintained a close relationship with its loyal customers with its considered but still creative social media strategy.

Department Stores 130

Department Stores Social Media Curate Strategy 130

Retail Bound

AUGUST 21, 2024

Here are some effective customer engagement strategies that can help your product startup build a loyal fanbase. Leverage Social Media Social media is a powerful tool that can help you reach and engage with your target audience. It can be in the form of reviews, social media posts, or even blog articles.

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Inside Retail

AUGUST 8, 2023

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy. Oh my gosh!

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Social Media Fashion Consumer Strategy 130

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. What is an influencer?

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

MAY 10, 2022

In order to beat the rising cost of short-term digital marketing, retailers must focus more on long-term growth strategies. You might be surprised to learn that email remains one of the most effective forms of digital marketing, and shouldn’t be overlooked. Review your customer journey.

Advertising 130

Advertising Social Media Strategy Form 130

Inside Retail

SEPTEMBER 10, 2024

The strategy behind the catalogue relaunch is not a hail mary to return J Crew to its former glory – the company’s sales are close to US$3 billion this year, according to its CEO Libby Wadle – but rather to evoke a sense of nostalgia amongst customers and reposition itself as the pioneer of all-American style.

Fashion 147

Fashion Social Media Department Stores Consumer 147