Inside Retail

MAY 29, 2024

The integrity of online transactions forms the cornerstone of e-commerce, which is why businesses invest heavily in cybersecurity measures and reporting fakes, Chia said. The information gained through faux sites and other forms of identity phishing could be used for ‘brushing’. Who’s footing the bill?

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Social Media Advertising Fashion Consumer 246

Design Week

AUGUST 17, 2021

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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Design Week

JUNE 9, 2020

The controversy over the hashtag shows the use of social media to designers, as a way to spread and show support as well as distribute educational information. The six-part guide aimed to show the ways in which social media can be manipulated to spread the message of the Black Lives Matter movement.

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Inside Retail

FEBRUARY 25, 2025

After establishing itself as a successful social media and e-commerce-led brand, Australian homewares brand Hommey quickly diversified its strategy and expanded into physical retail. Our physical spaces provide the perfect platform to tell our brand story in its most authentic form.

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Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

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Inside Retail

SEPTEMBER 29, 2021

LP: Over the years, Instagram and social media have increasingly become less of a personal profile and more of a visual marketing tool for brands. Many of the contemporary brands we stock use social media and Instagram to their advantage because having a wide and influential following allows them to influence consumers globally.

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Inside Retail

OCTOBER 5, 2022

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” Have other US tech companies tried this?

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Social Media Planning Form Concept 241

Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. People engage more with video product reviews on social media than with text. They can find all that at beauty e-commerce app Supergreat. ShopShare: Shoppable experts.

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Social Media Engagement Fashion Form 245

Inside Retail

MARCH 30, 2025

At the heart of this campaign is a bold assertion that beauty comes in all forms. I think it is particularly poignant at the moment because theres so much pressure, particularly on the younger generation with social media and AI. Were really passionate about how skin is very unique to who you are as a person.

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Beauty and Health Social Media Balance Form 130

Retail Focus

JUNE 16, 2023

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Inside Retail

JULY 7, 2021

This distrust, combined with the digitised ability for consumers to create their own content on YouTube, social media, blogs, and most recently, platforms such as TikTok, has fundamentally changed how consumers are influenced on their path to purchase. It establishes a level of trust that brand-generated ads simply can’t.

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Social Media Advertising Consumer Form 230

Inside Retail

OCTOBER 13, 2024

What retail tactics, from social media marketing to sales promotions, does Hello Updo tap into during this month? MH: This Hispanic Heritage Month, we’re celebrating our heritage with our “pelo bueno” social media campaign, a tribute to the beauty of hair in all its forms.

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Retail Focus

MARCH 27, 2025

Types Of Customer Acquisition Programs Customer acquisition is the act of attracting prospects and converting them to customers using any marketing channel and across all forms of media. Some B2B and B2C businesses offer similar benefits to new customers and prospects. They are commonly seen as part of partner marketing schemes.

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Inside Retail

AUGUST 7, 2023

Compared to more traditional forms of advertising, retail media is touted as a more targeted, less wasteful form of customer acquisition: if someone is already shopping on a retailer’s website, they’re likely looking to buy, or to learn more about products that they’re considering purchasing.

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Advertising Social Media Form Marketing 243

Retail Focus

JUNE 22, 2023

Using colours and materials that reflect the ethos of the brand, the new home of crumble has been created to serve the rapidly growing fan base and provide an improved experience for the company’s social-media savvy clientele. We can’t wait to see how it is captured by people across social media.”

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Inside Retail

DECEMBER 17, 2023

It formed a health division in 2022, consisting of 73 company-owned Priceline stores, 396 Priceline pharmacy franchise stores and 89 Clear Skincare clinics and is also a wholesale distributor of pharmaceutical goods. This growth is largely attributed to an ageing population, rising health concerns, and a shift towards preventive healthcare.”

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Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. You won’t even say online or in-store – it will just be a generic term.”

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Inside Retail

MAY 19, 2024

The brand has been working with content creators for some time and it recently formalised its social media strategy, as evidenced by the influencer trip it hosted earlier this year. But it’s not enough to communicate on social media alone, especially as the advertising around natural skincare becomes increasingly noisy.

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Social Media Customer Retention Department Stores Concept 264

Inside Retail

JULY 7, 2021

Functionally, the Instagram feed is becoming quite cluttered with tags, labels and sub-features so the more visual complexity added may lead to a form of ‘banner-blindness’ in users too,” he said. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Social Media Beauty and Health Advertising Perspective 130

Inside Retail

JULY 11, 2024

The group said in its complaint filed on Wednesday that Brinker unlawfully used “Sabotage” in Chili’s social-media ads, falsely implying that the Beastie Boys endorsed the casual-dining restaurants.

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Social Media Advertising Form Promotion 147

Inside Retail

MAY 24, 2021

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. Humans, by nature, engage in play, and games are a structured form of play. billion people, with 57.9

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Inside Retail

DECEMBER 15, 2024

These experiences and learnings were what I relied on and informed everything, from developing the brand identity and marketing strategy to designing our packaging and website to forming strategic partnerships with brands, influencers, and wholesale partners.

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Fashion Beauty and Health Balance Social Media 130

Inside Retail

JULY 17, 2023

Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising. I saw that niche. Now, we’re the number-one-selling brand in Woolworths and Big W. SS: We’re not. It’s a copy and paste.

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Expansion Advertising Social Media Strategy 245

Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. As the gaming industry exploded in the last decade, the retail industry was also being turned on its head. Consumers want to be entertained.

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Customer Engagement Engagement Social Media Consumer 246

Inside Retail

JANUARY 16, 2023

Perera says that a significant number of businesses and retailers will use ChatGPT to assist with language-related tasks, such as social media posts, headlines, product descriptions and promotional video scripts for Instagram stories, TikTok, YouTube and so on.

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Social Media Other Form Promotion 239

Inside Retail

MAY 16, 2021

So the idea was formed that it would be great to have a system where it would take your skin, hair, and eye [colour] and we put different attributes on each product, which enabled us to build an algorithm that can deliver back to you a curated selection of the colours that most suits you.

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Social Media Artistic Texture Strategy 204

Inside Retail

JUNE 17, 2024

“As a small business trying to maintain a strong brand built on the quality of product, it is challenging to establish the right price point that customers are willing to pay,” Will Carter, co-founder of Monte, which told customers it was closing down in a social media post in early June, told Inside Retail. “So,

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Fashion Social Media Consumer Flow 264

Inside Retail

NOVEMBER 30, 2023

For the founder, the fit is everything and her approach to design prioritises form and function. The brand quickly found its target demographic and intends to use its social media platforms to build an empowering community around its product range that extends from size XXS to XXL.

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Apparel Social Media Fashion Boutique 262

Inside Retail

JUNE 10, 2021

A series of videos detailing the experiences of workers have been launched online and through social media to show the challenges faced by workers. “No matter what the situation, no-one should face violence or abuse just for doing their job.”.

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Shopping Social Media Management Form 246

Inside Retail

SEPTEMBER 26, 2021

We’ve already formed a lot of preferences and we’re more in tune with the whole retail experience. In the Western world, we’ve all grown up shopping from a young age. In China, it’s all quite new. It’s maybe 10 or 15 years old,” he explained.

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Department Stores Social Media Shopping Consumer 242

Inside Retail

SEPTEMBER 22, 2021

“We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. “We can’t hide the fine lines, but we can control our wellbeing,” one of the women told Jurlique.

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Inside Retail

JANUARY 19, 2024

Don’t use pet names, birthdays or anything else that can be found on social media. Eternal vigilance In today’s world of rising cyber crime, your best defence against credential stuffing and other forms of hacking is vigilance. Choose a password or pass phrase that is at least 12 characters long, is complex, and hard to guess.

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Social Media Other Management Form 263

Inside Retail

SEPTEMBER 6, 2021

Victoria-based Brava Lingerie is using its voice on social media to raise awareness about the work of AusGhan Aid, a charity that supports remote communities in Afghanistan. Brava Lingerie co-founder Lin Windram has been involved with the charity since forming a business friendship with a neighbouring shop owner.

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Inside Retail

JUNE 17, 2021

She was only involved for the first few years as the label’s aesthetic was taking form and then it was me at the helm. Online and the use of social media has really enabled the Nookie brand to reach far and wide with a very committed and engaged following of #nookiegirls around the globe.

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Inside Retail

OCTOBER 12, 2023

Every day, we influence other people in some way shape or form. And publishing content on social media does not automatically equate to being an influencer either. Not everyone can be, or wants to be a thought leader, high-profile influencer or media personality. Everyone has value. Say what you mean and do what you say.

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Inside Retail

APRIL 22, 2021

I can only imagine the vast amounts of data Nike collects and analyses – the items bought in-store and online, foot traffic and dwell time at every Nike location, product returns, website hits, social media engagement, the number of people who purchased the Fortnite x Nike bundle.

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