A science-based framework for crafting remarkable physical retail spaces
Inside Retail
OCTOBER 29, 2024
To craft remarkable physical retail spaces, forward-thinking retailers can focus on what we call the SUPER approach: Surprising, Unique, Personalised, Engaging, and Repeatable. Oxytocin , and the emotional bonds it forms, are particularly powerful in retail, where trust and relationship-building are crucial to long-term success.
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