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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

The integrity of online transactions forms the cornerstone of e-commerce, which is why businesses invest heavily in cybersecurity measures and reporting fakes, Chia said. The information gained through faux sites and other forms of identity phishing could be used for ‘brushing’. Who’s footing the bill?

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More to love: The evolution of Valentine’s Day offers opportunities for brands

Inside Retail

These all represent opportunities to promote gift cards for such experiences to those who plan in advance of Valentines Day, such as in January. Run promotions asking users to nominate their best friends for a chance to win friendship-themed hampers or experiences. There are a host of ways this can be achieved. Some examples below.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

However, promotion can only go so far. What retail tactics, from social media marketing to sales promotions, does Hello Updo tap into during this month? MH: This Hispanic Heritage Month, we’re celebrating our heritage with our “pelo bueno” social media campaign, a tribute to the beauty of hair in all its forms.

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

It formed a health division in 2022, consisting of 73 company-owned Priceline stores, 396 Priceline pharmacy franchise stores and 89 Clear Skincare clinics and is also a wholesale distributor of pharmaceutical goods. This growth is largely attributed to an ageing population, rising health concerns, and a shift towards preventive healthcare.”