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Why Bunnings, BWS and Aldi are masters of effective communication

Inside Retail

Your promotion vehicles are next in the retail comms framework. These can take multiple forms but will ladder up to the CVP, taking the proposition and turning it into a shopper action. These promotional vehicles can take different forms. Here are some great examples of promotional vehicles that ladder up to a CVP.

Promotion 246
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

Strategy 242
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The Creative Retail Awards and Save The High Street partner to promote the importance of store design and display in independent retail

Retail Focus

The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. Enjoy a drinks reception, live music, entertainment, DJ, and more.

Display 246
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Shein, Singapore Fashion Council collaborate on global inclusive fashion design

Inside Retail

Fashion retailer Shein has formed a strategic partnership with the Singapore Fashion Council (SFC) to launch the “Every Body Matters” Inclusive Design Fashion Competition. The competition offers eight components to support, train, and promote growing fashion designers.

Fashion 130
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Sustainable Bust Forms made in Spain

Retail Focus

Sustainability has always been at the core of the company, its latest contribution is a collection of sustainable bust forms made with circular material that is infinitely recyclable. 100% recycled & recyclable bust forms. These Made In Spain bust forms collection represents a sustainable solution as it is. the mannequins.

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Standing on solid ground with practical sustainable floorings

Retail Focus

Flooring choices that contribute to reduced carbon footprints and promote longevity reflect well on retailers’ brands and with luxury vinyl tile (LVT) flooring, it’s also an opportunity to support long-term cost savings by reducing the frequency of replacements, which ultimately benefits both the environment and the retailer.”

Space 289
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Top 6 Tools For Retail Promotion

Retail Focus

Promotion of any product or service in the modern world is not an easy topic. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it. We have collected several tools in order to promote the retail business easily and clearly.

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