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How social media filters are designed

Design Week

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Functionally, the Instagram feed is becoming quite cluttered with tags, labels and sub-features so the more visual complexity added may lead to a form of ‘banner-blindness’ in users too,” he said. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

“We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. We were not expecting it but from a consumer insights perspective we couldn’t be happier.”.

Fashion 246
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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. Supermarket giant Coles also axed its weekly print catalogue during the pandemic, saying customers were better served online.

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Two for one: Why age diversity in the workplace is a good deal

Inside Retail

By its very nature, a multi-generational workforce brings variety in perspectives, which, if harnessed well, can support improved retention, enhanced productivity, knowledge sharing, and innovation. Age discrimination, or ageism, is a commonly experienced form of discrimination. Use multiple channels of communication.

Promotion 242
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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

As a broadcaster or content producer, podcasting has many advantages over YouTube and other types of social media because there’s no need for a camera, makeup, lighting equipment, video editing skills or even to show your face. “I think it comes down to the fact that podcasts are easily accessible and mostly free,” Lee said. “As