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How social media filters are designed

Design Week

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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From Saks to self-care: Barrière co-founder Cleo Davis-Urman’s career in retail

Inside Retail

While building Barrire I relied heavily on my prior professional experiences and applied my existing skills just in new ways and from a different perspective. The rest of the morning is normally spent on Zoom having touchbases with our social media, marketing and email content teams to finalise content for the day and week ahead.

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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Functionally, the Instagram feed is becoming quite cluttered with tags, labels and sub-features so the more visual complexity added may lead to a form of ‘banner-blindness’ in users too,” he said. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

“We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. We were not expecting it but from a consumer insights perspective we couldn’t be happier.”.

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Meet the power couple behind Stax and Secondleft

Inside Retail

Customers noticed the brands commitment to inclusivity, too, and formed a loyal community to which the couple devoted themselves. They envision an incubation model, to discover and nurture talent who will bring fresh perspectives to continue the brands innovation.

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. Supermarket giant Coles also axed its weekly print catalogue during the pandemic, saying customers were better served online.