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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. I look at it from a perspective that there is identifying it, then capturing it, then nurturing it.

Strategy 242
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264
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Employers warned of impending resignation wave

Inside Retail

If a business doesn’t have the means or structure available to offer promotions at this time, they can set up a career development pathway for their staff,” Hattingh added. Appreciation and recognition doesn’t have to come in the form of large bonuses or frequent promotions; small shows of appreciation can be powerful,” Hattingh continued. “In

Promotion 246
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Four ways to support your team for better mental health 

Inside Retail

The ‘soft’ side of leadership As a leader, it’s pretty common to focus on planning, strategising and problem-solving at the expense of forming strong workplace relationships and supporting emotions. When you do this, you’ll see things from your team members’ perspectives. “If If I was them, what would I be thinking?”

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Also, the two campaigns that we carried out go beyond the conventional questionnaire form. We will continue to refine this method and at the same time, work to move ahead in the post-cookie era.

Strategy 230
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Two for one: Why age diversity in the workplace is a good deal

Inside Retail

We know that hiring or promoting older workers is essential for multi-generational teams to be successful. By its very nature, a multi-generational workforce brings variety in perspectives, which, if harnessed well, can support improved retention, enhanced productivity, knowledge sharing, and innovation.

Promotion 242
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“Talent knows no limits”: LVMH on hiring people with disability

Inside Retail

With one billion people, or 15 per cent of the world’s population, having some form of disability, according to data from The World Bank, hiring workers with additional needs makes sense for businesses and helps boost economic growth.