Thisaway creates “challenger” identity for the United Rugby Championship
Design Week
JUNE 18, 2021
Thisaway founder Graeme Cook explains that the new naming – created in collaboration with stakeholders and URC representatives – hopes to evoke a sense of unity. It also links into the idea of unity, according to the designer. The patterns take details from each team, such as bird wings from Swansea’s Ospreys.
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