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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Much of our growth is attributed to the incredible media attention weve received as well as our very supportive and vocal customer base with whom we maintain a close relationship on social media and email/SMS. More than a third of customers find out about Fishwife through social media, and we want to continue feeding that fire.

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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

The other thing is [SMS] Flows (automated messages), they work incredibly well for us. IR: What about social media? Reels (Instagram’s short-form video element) has actually been a huge portion of that for us. Not everything can be a campaign because not everyone cares about everything. We really want to cater to those.

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How voice is forcing brands to rethink social targeting

Inside Retail

Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across social media, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. Social media is completely dominated by news feeds. In Clubhouse] there’s no feed at all.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

The integrity of online transactions forms the cornerstone of e-commerce, which is why businesses invest heavily in cybersecurity measures and reporting fakes, Chia said. Sometimes you will receive the item you paid for but it will be fake, other times you will receive nothing at all.” Who’s footing the bill? “The

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.