How Form and Fold stayed grounded in its mission after disrupting a market
Inside Retail
OCTOBER 28, 2024
It’s been seven years since Form and Fold, formerly known as The Fold, launched its industry-disrupting range of D-plus swimwear. Niching down If you go to Form and Fold’s ‘about us’ page the first thing you see is the co-founders’ cup sizes – signalling to customers that they have found their community.
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