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The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. He also holds a B.A. He also holds a B.A.
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For smaller companies, the marketing director is sometimes the only one at the helm—a one-man band. So, where do trade show marketers go to discover the newest trends in exhibiting and events and connect with other pros? There’s plenty here for marketers to take away, from measuring ROI to the art of booth design.
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FREE WHITEPAPER. Download our whitepaper "Demystifying Trade Show ROI". Also, as lines form in these areas, they may make it difficult for people to see and visit your display. The Trade Group is a full-service trade show and event marketing company. These are “dead zones” on the show floor.
They are committed to raising public awareness and fostering an appreciation for comics and related art forms. FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" Comic-Con is the premier event for all things comics featuring Popular art Movies Television Gaming Interactive media and more!
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FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" The surge in attendance growth was attributed to two fresh elements, as outlined by the organizers. The last edition of the Summit, held in 2023, achieved unprecedented scale, boasting nearly 280 exhibitors.
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Lindsey is the marketing director at her company. She’s intelligent, hardworking, and knows the ins and outs of conducting digital and event marketing campaigns. Our award-winning designers and marketing consultants can help set you apart from the competition. As part of her job, she oversees the company’s trade show strategy.
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FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" We will be exploring the various needs and preferences that define these two different strategies. FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" Exhibit Frequency: Occasional vs. Regular Are you a regular at trade shows?
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While trade shows can be incredibly beneficial for networking and marketing purposes, they also demand significant time, effort, and resources to execute successfully. The Trade Group is a full-service trade show and event marketing company. This can sometimes result in less enthusiastic or committed booth management.
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FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" The Social Dynamics of After-Parties One of the most intriguing aspects of trade shows is the after-parties. We encourage you to have fun but also remember your image and likeness matter while forming those essential bonds.
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