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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. He also holds a B.A. He also holds a B.A.

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Why central bank digital currencies are all the rage in APAC

Inside Retail

Wholesale CBDCs are primarily used by financial institutions, while retail CBDCs are used by consumers and businesses, much like physical forms of currency. According to a white paper from the Central Bank of Indonesia, its maiden CBDC will have a wholesale and retail version, and will have use cases for web3 and the metaverse.

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Hot Takes & Predictions for ExhibitorLIVE 2023 

Trade Show Booth Companies - Trade Group

For smaller companies, the marketing director is sometimes the only one at the helm—a one-man band. So, where do trade show marketers go to discover the newest trends in exhibiting and events and connect with other pros? There’s plenty here for marketers to take away, from measuring ROI to the art of booth design.

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

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The Best Account-Based Marketing Tactics  

Trade Show Booth Companies - Trade Group

As a result, B2B companies are investing in account-based marketing tactics to meet their buyers’ demands. Account-based marketing is a marketing strategy that focuses on identifying accounts/companies that match a business’ ideal customer profile (ICP). Traditional B2B marketing Broad-based, casting a wide net (e.g.,

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How to Secure the Best Trade Show Booth Location 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". Also, as lines form in these areas, they may make it difficult for people to see and visit your display. The Trade Group is a full-service trade show and event marketing company. These are “dead zones” on the show floor.