Inside Retail

APRIL 25, 2021

Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across social media, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. Social media is completely dominated by news feeds. In Clubhouse] there’s no feed at all.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Retail Focus

MARCH 27, 2025

Reward marketing is the use of rewards and reward-based programs to encourage desired behaviors from customers and potential customers. Gaming And Reward Marketing Rewards are used heavily across the gaming industry as a means of attracting new players and retaining existing ones.

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Inside Retail

FEBRUARY 27, 2024

Stephanie Korn is one half of the duo behind Form & Fold, the Australian luxury swimwear brand that is making waves with international stockists, including Net-A-Porter and Harrods. Inside Retail : Tell me how you and your co-founder Carly Warson started Form & Fold. SK: The awareness and marketing are unbelievable.

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Inside Retail

AUGUST 7, 2023

After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. According to owned-media company Sonder, the Australian retail media market is worth $3.9 Of that, retailers are worth $1.2

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Inside Retail

SEPTEMBER 29, 2021

We chat with Net-a-Porter’s senior market editor, Libby Page, about what the next generation of designers need to succeed in the current climate and the challenges and opportunities in the future of the fashion industry. Social media exposes and portrays an appealing lifestyle that the customer wants to buy into, as well as a product.

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Inside Retail

OCTOBER 13, 2024

Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?

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Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. Various traditional marketing methods are becoming redundant, due to advances in technology and shorter attention spans. The Supergreat app launched in 2018.

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Inside Retail

OCTOBER 5, 2022

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” What are some examples of super apps? Have other US tech companies tried this?

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Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. It establishes a level of trust that brand-generated ads simply can’t.

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Inside Retail

DECEMBER 15, 2024

In these two roles that spanned almost a decade, I honed my skill sets in leading brand strategy and marketing/e-commerce efforts for some of the biggest fashion retailers in the world.

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Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

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Inside Retail

FEBRUARY 20, 2025

From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market. The global sleepwear market presents another opportunity for category growth. per cent.

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Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Gaming can help marketers: Collect valuable customer data. Consumers want to be entertained.

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Inside Retail

DECEMBER 17, 2023

Herbal supplements, vitamins and minerals and protein-based products have saturated/(flooded) the market and the businesses that sell them have experienced phenomenal growth, online during the pandemic and in the years following. billion by 2030.

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Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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Inside Retail

MAY 24, 2021

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. billion dollars, with $77 billion from the mobile gaming market. billion people, with 57.9

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Inside Retail

JULY 17, 2023

IR: Are you approaching that market differently than you would approach Australia and New Zealand? Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising. I saw that niche. SS: We’re not.

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Inside Retail

JUNE 17, 2024

The recent spate of sustainable and slow brands leaving the market raises questions about retailers’ ability to survive if they have built ethical consumption and production into their business models. So, when prices increase, it can be difficult to move the higher production costs onto the consumer thus eating into your margins.”

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Retail Focus

JUNE 22, 2023

Using colours and materials that reflect the ethos of the brand, the new home of crumble has been created to serve the rapidly growing fan base and provide an improved experience for the company’s social-media savvy clientele. We can’t wait to see how it is captured by people across social media.”

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Inside Retail

NOVEMBER 30, 2023

The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. The report also predicted that the industry will have a compound annual growth rate of 6 per cent until 2025, forecasting the sportswear market in Australia to reach $11.7 billion market, $4.3

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Inside Retail

JANUARY 19, 2025

Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. Market these as perfect for a me time Valentine’s Day experience. Below I discuss some of them.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Inside Retail

DECEMBER 7, 2023

In an exclusive interview with Dan Neary, Meta’s vice president for the Asia Pacific region, we delved into the company’s strategic focus on the APAC market, a key driver of its global growth. Neary said traditional marketing funnels are undergoing a seismic shift.

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Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. TikTok has introduced plenty of new trends to the social media landscape, from goofy dance videos to unlikely food combinations (Takis and cream cheese, anyone?). 1 earner with $2.6

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. What is an influencer?

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CRP

NOVEMBER 25, 2024

CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. Today, custom packaging is a vital marketing tool used to convey brand values, build loyalty, and influence buying decisions.

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Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

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Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. As a shopper, a consumer like everybody else, it’s all about getting back to the basics: Just make things easy and convenient.”

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Inside Retail

MAY 17, 2022

The industry’s latest move: accepting cryptocurrency as a form of payment. The crypto market has recently fallen into a steep dive, however, and strict regulations across countries and potential security issues may pose a risk to its growth in coming years. So, why are retailers betting on crypto now?

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Inside Retail

SEPTEMBER 26, 2021

Consumers have only come on to the market recently, so they’re all learning to shop at the same time, and that’s creating a frenzy of activity. We’ve already formed a lot of preferences and we’re more in tune with the whole retail experience. In the Western world, we’ve all grown up shopping from a young age.

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Inside Retail

SEPTEMBER 1, 2022

It currently has an e-commerce presence and has four locations in the Singapore market. Her brand’s marketing hashtag #Yourmoodmatters is particularly relevant as her products are designed to capture the healing essence of nature, making perfumes a shortcut to alter users’ emotional and physiological states. It’s an art form.

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Inside Retail

DECEMBER 14, 2022

One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and community. A refresher. Live shopping.

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Trade Show Booth Companies - Trade Group

DECEMBER 28, 2021

Social media (SM) and live events are a match made in marketing heaven. Blame Cupid if you’d like, but there really is nothing like a solid SM presence to buffer your trade show marketing program. Choose your social media platform. Every post should have a CTA in some form. Define your audience.

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores.

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