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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Lvly’s Soniya Cooper on customer-conscious marketing, love and retail

Inside Retail

Bonds and Lvly have partnered to celebrate love in all forms this Valentines Day and are encouraging consumers to think small; with everyday gestures not extravagant proclamations of love. Inside Retail : What is Lvly’s marketing strategy around Valentine’s Day 2025?

Marketing 147
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Dusk’s sales increase in first 20 weeks

Inside Retail

“This forms part of our ongoing test and learn approach with the aim of growing our market share and brand awareness during the key gifting season.” ” The post Dusk’s sales increase in first 20 weeks appeared first on Inside Retail Australia.

Gifts 264
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Oh!some sets sights on new markets, reaching 100 stores this year

Inside Retail

some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. some identified Malaysia as its next key market, driven by the countrys young consumer base and thriving retail environment. For these reasons, we decided to use these two cities as pilot locations for the Malaysian market, the person said.

Marketing 130
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Tupperware business to re-emerge under new ownership

Inside Retail

Party Products, a company formed by the lenders, has bought the global rights to the Tupperware brand name, related intellectual property, and its operations in core markets. A group of lenders have acquired certain assets of Tupperware to help the kitchenware brand emerge from bankruptcy.

Form 246
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Social media marketing trends for 2022

Inside Retail

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The post Social media marketing trends for 2022 appeared first on Inside Retail.

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Movado Group’s Xavier Gauderlot on the watch giant’s latest JV in Southeast Asia

Inside Retail

American watch company Movado Group has established a joint venture with premier luxury brand distributor Norbreeze Group to enhance its market position in Singapore and Malaysia. Research company Statista estimates Southeast Asia’s watches and jewellery market to reach US$14.84