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More to love: The evolution of Valentine’s Day offers opportunities for brands

Inside Retail

While traditional celebrations like romantic dinners out and gifts of flowers, chocolates and jewellery remain prevalent or even dominant, there is a noticeable shift towards more personalised and experience-based celebrations. Categories for Valentines Day gifting have, therefore, been gradually expanding. Some examples below.

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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added. TAT expects the Labubu’s inspired travel packages to attract 20,000 passengers and the promotional videos to generate a reach of at least 500 million.

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5 Gift Ideas To Treat Yourself

Retail Focus

Whether you have just bagged yourself a promotion at work or are in desperate need of a quick pick-me-up, a luxury purchase or an affordable treat can provide you with instant joy and allow you to celebrate the various wins in your life. Continue reading to familiarise yourself with a number of fun gift ideas to treat yourself to today. .

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Designed for email, SMS, forms, and automations, they are all easily customisable in Klaviyo’s online content editor. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. These promotional events have traditionally seen retailers shift huge amounts of stock and provided bumper sales to round off the quarter.

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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

Christmas market Forms and Locations Christmas markets come in various forms, each reflecting the unique cultural identity of the region. Handcrafted Gifts: Handcrafted gifts and ornaments are a staple in European Christmas markets. First and foremost, promoting local identity is crucial.

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How to Create a Profitable Trade Show Program

Trade Show Booth Companies - Trade Group

From there, continue your research by… Visiting the shows’ website Downloading their prospectus if they have one Rea their “why exhibit” section Interview show management, asking them about latest show stats, their outreach/advertising and promotions to attract new attendees. Pick promotional products your prospects want.