Creative Displays Now
NOVEMBER 20, 2024
Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends. Using data to power your design decisions can have a profound effect on how your target market perceives your brand and can broaden your consumer demographic.
Retail Works Inc
DECEMBER 19, 2019
The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales. For instance, select a nice ambient light for general use of the space, then highlight focal points with directed track lighting.
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Rose
MARCH 24, 2020
Picture a museum curator, and imagine the thought and deliberation that goes into the positioning of each piece within a related collection, as well as the strategy behind creating focal points to draw the onlooker’s eye. Extreme Personalization. The Pyramid Principle.
Greater Group
JUNE 25, 2023
In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems. Exploring the product offerings takes time, which means slowing the target market down while they are in the store. Love at first sight.
Greater Group
JUNE 9, 2023
Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.
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