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Tickling the senses has always been a piece of the visual merchandising experience; just think of that candy store sending sugary scents throughout the retailspace and the entryway to lure customers and whet their appetites. Extreme Personalization. Appealing to All Five Senses. The Pyramid Principle.
This is because ingredients such as lighting and visual merchandising each have a crucial role to play in attracting customers to a retailspace and persuading them to make a purchase. Imagine the immensity of the impact of a fully developed, well-wrought commercial retail interior design with all of the finest secret ingredients.
While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Such a concept would then be executed by incorporating elements of biophilic design throughout the retailspace such as earth colours and organic materials.
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