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The goal was to craft a space that felt contemporary and rooted in tradition, fostering a sense of community and warmth. Existing architectural features, including the arched windows and original columns, have been preserved and turned into focalpoints.
With an expanded area and a new space dedicated to brand licensing (IP), LeisurUp, the zone dedicated to leisure and immersive experiences, brought together leading players such as Bandai Namco, Citywave, Cits Immersives, Hasbro, Dama Dreams, Dedem, Hupalupa, Smiley, QubicaAMF, Pausa, TF1 Licensing, Universal, Walltopia, and Zero Latency VR.
IR : Can you elaborate on how this partnership came to life and why it’s a focalpoint of the store? How do you ensure the in-store experience stays consistent and personalised, especially in such a large, technology-driven space? They will launch their season from our store, which highlights how impactful the space is.
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Each of these spaces will showcase the brand’s makers bringing jewellery to life in real time – sharing and celebrating craftsmanship that is usually hidden behind closed doors. A bespoke lounge bar and seating area has also been built into the space. Interaction, another of the brand’s core pillars, is also further enhanced.
The new store reimagines modern retail spaces as inviting environments that promote a sense of community and provide a contemporary venue for consumers and visitors to meet, share and innovate," he continued.
Its about celebrating creativity, community, and reimagination. Flooring is often seen as the backdrop in a space, but through this project our wood has become the focalpoint. Sustainability is at the heart of what we do, and so is the idea of longevity – whether its in flooring, design, or artistic expression.
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