Remove Focal Point Remove Light Remove Merchandising
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Focus Five: Focal Point Displays

Retail Works Inc

Do you know that focal point displays are the best way to get customers to walk your entire store without thoughtful effort? Your storefront and/or window displays are your business’s first focal point(s). This focal point should not block traffic into the store, but just serve to grab attention and pull customers in.

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Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Retail experts agree that visual merchandising is more than creating window displays to attract customers. So, how do retailers choose the right selection of material and tools for your store’s visual merchandising concepts? Excellent for outdoor displays as heat resistant and has a high melting point. Reusability .

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Visual Merchandising on a Budget: Creative Ideas for Small Businesses

Retail Focus

Visual merchandising can help you do just that, but it can also be costly. In this blog post, we’ll explore some creative ideas for visual merchandising on a budget that small businesses can use to make a big impact. Take advantage of natural light. Natural light can be used to enhance the visual appeal of your store.

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OTO X Harrods X Lucky Fox

Retail Focus

Lucky Fox wanted to keep the scheme super light and contemporary to echo the minimalist aesthetic of the brand. They created focal points to add height and interest. Elsewhere, lightboxes with campaign imagery add impact and double as handy shelving fixtures to display key merchandise. OTO X Harrods X Lucky Fox.

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle. Placing products at the right height and under the best lighting increases the chances of them noticing your product and putting it in their carts.

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Theory opens layered flagship store on Regent Street

Retail Focus

The ceilings have cut-out spheres with inset Barrisol lighting directly above each of the rounded ‘cork’ merchandising zones to subliminally highlight them as focal points and to create times of pause within the journey. Seamless form and transition exist between the plaster of the walls and the ceilings.

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Focus Five: Lighting

Retail Works Inc

Lighting is THE most important design element in any retail environment. Walk around your store and audit all your lighting. Most stores should have three levels of artificial lighting: ambient (general lighting), accent (track lighting) and decorative (fun pendants, floor lamps, etc). If not, replace them.

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