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Eye Candy: how “beautification” becomes the new retail currency.

Retail Focus

A comprehensive brand experience is promoted from the outside and into the physical space as well as other brand touchpoints. A special way of getting clients into the journey is through embellished storefronts and physical spaces. . This generally includes elements such as signage, colour palette, lighting, and overall store layout.

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Al-Jawad Pike creates marble "immersive experience" for APL's Soho flagship in NYC

Dezeen

The 3,900 square-foot space has been laid out in a curving amphitheatre design, with the interior designed to be "simple yet severe" while creating a "completely immersive experience," Al-Jawad Pike studio co-founder Jessam Al-Jawad told Dezeen.

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Liang Architecture Studio creates retrofuturistic boutique in Hangzhou

Dezeen

Grand steel and micro-cement structures, celestial lighting and symmetrical layouts add a sense of ceremony to the shopping experience within this clothing boutique in Hangzhou , China by Liang Architecture Studio. The two floors are connected by a steel staircase.

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Vashi reveals further details of its soon-to-open Covent Garden flagship store

Retail Focus

Each of these spaces will showcase the brand’s makers bringing jewellery to life in real time – sharing and celebrating craftsmanship that is usually hidden behind closed doors. A bespoke lounge bar and seating area has also been built into the space. Interaction, another of the brand’s core pillars, is also further enhanced.

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“Not just about clothes”: Inside Song for the Mute’s Sydney flagship

Inside Retail

Experiential, experimental As for the store’s layout, the brand has flipped the traditional design, with its change rooms acting as a free-standing focal point in the centre of the store, rather than a hidden spot at the back. The idea, Tanaya said, is to keep the customer in the spotlight and make them feel special.

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D415 reimagines mundane materials for Bratislava boutique Som Store

Dezeen

Set inside the Nivy shopping centre, Som Store gives each featured fashion brand an equally-sized space in which to showcase its work with the aim of helping the region's designers reach a wider audience. When entering the store, the entire space has an introverted character," D415's Peter Gonda told Dezeen.

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Interiors inspiration: Design Week favourite recent projects

Design Week

IS Architecture and Design was briefed to turn a disused gym into a space age hair salon. The result is a maximalist set of spaces which Rockwell says “celebrates the spirit of carefree sophistication” Several site-specific installations have been designed as feature points.

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