“Not just about clothes”: Inside Song for the Mute’s Sydney flagship
Inside Retail
SEPTEMBER 17, 2023
Experiential, experimental As for the store’s layout, the brand has flipped the traditional design, with its change rooms acting as a free-standing focal point in the centre of the store, rather than a hidden spot at the back. The idea, Tanaya said, is to keep the customer in the spotlight and make them feel special.
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