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The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales. For instance, select a nice ambient light for general use of the space, then highlight focalpoints with directed track lighting.
Are all your accent lights aimed properly at focalpoint displays and merchandised fixtures? Ideally they should be 3500K unless your selling environment requires a different type of lighting to sell the merchandise (ie: furniture stores, jewelry stores), and lumen output above 1000. Do your lights fall into these categories?
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