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Focus Five: Lighting

Retail Works Inc

Are all your accent lights aimed properly at focal point displays and merchandised fixtures? Ideally they should be 3500K unless your selling environment requires a different type of lighting to sell the merchandise (ie: furniture stores, jewelry stores), and lumen output above 1000. Do your lights fall into these categories?

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Space Illumination

Retail Works Inc

For instance, select a nice ambient light for general use of the space, then highlight focal points with directed track lighting. 3) Light Levels – it’s important to highlight your key focal points and displays 3x brighter than surrounding areas. Bring in subtle glows here and there with hidden cove lighting.

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Five Sixth Sense Objects to Sell this Holiday Season

Retailing Insight

Guide your customers that are seeking predictive tool, Universal messages and interactions with all Spirit forms to these tools: Tarot & Oracle Decks – Divination decks remain a top selling item in retail, landing right behind crystals and jewelry. Point your crystal aficionados towards these tools this holiday season.