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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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The future of Australian retail: 2025 consumer trends you can’t ignore

Inside Retail

Streamlining checkout flows with guest checkout and one-click payment options. Fourty-two per cent of Millennials and 38 per cent of Gen Z are excited by AI-driven shopping experiences that tailor recommendations and messaging to their preferences. Deploying cart abandonment emails and SMS reminders to recover lost sales.

Consumer 130
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How AI could solve product returns and other supply chain challenges

Inside Retail

Geopolitical tensions, global trade challenges and increasingly frequent natural disasters are all affecting the manufacture and flow of goods, from securing raw materials to delivering finished products. Another strategy with AI is dynamic pricing. Supply chains are becoming more complex and unpredictable than ever.

Other 130
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Is technology the answer to wrapping up 2021 in style?

Retail Focus

With the pandemic accelerating e-commerce’s rise further, it’s likely this extra cash will flow through these channels. Implementing an omnichannel strategy will ensure the seamless and efficient delivery of personalised and highly relevant ad content with consistent messaging across each environment a consumer chooses to spend time.”.

Consumer 311
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Founded in Melbourne in 1948, men’s tailoring business Peter Jackson has entered a new phase of growth with three new stores opened so far this year and six more confirmed to open by the end of 2024, as well as a digital relaunch that is already underway.

Expansion 243
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Bread Ahead’s founder Matthew Jones on the brand’s venture into Asia

Inside Retail

MJ: The biggest challenges were the usual ones for any small business cash flow, long hours, and the sheer grind of building something from scratch. Further reading: Inside Levis Lot 1: Conversations with Tokyos master tailors.

Expansion 130
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Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

Employing the right strategies before, during, and long after BFCM is crucial. Retailers who carefully audit sales results from BFCM and use the data at hand to understand and align their overall strategy throughout the year will reap the most rewards.”

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