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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

Think about value, not price When sales slow and a prolonged spending slump sets in, often the conventional wisdom is retailers drop prices to drive sales and cash flow, at the expense of margin. Is social media the answer? However, some retailers arent seeing social media engagement translating into sales.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing is great at driving short-term revenue and is good from a cash flow perspective.

Marketing 246
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Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

There are customers from back in the day excited to walk into a Ksubi store again, and there are the next generation who have been following us closely on social media, getting a taste of what we have been delivering in overseas markets. Whats possibly more pleasing is the energy from the customers coming into the stores.

Strategy 130
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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

million, predominantly from angel investors, since it meant we had to spend our runway and cash flow sooner than anticipated. We also focused on growing our social media presence and reaching a new audience that Whole Foods strives to capture. Luckily, we were able to move quickly and get back in stock after a couple of months.

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From triathlons to trimesters: ex-2XU colleagues launch new maternity brand

Inside Retail

And then there was a third kind of tights – fortunately, I don’t think there’s too many of them around – that had graduated compression the wrong way around, so instead of helping blood flow away from the ankles, it actually pushes it down, and that’s not great at all,” Davenport said.

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Joseph Cheaney’s Gallery-Esque Retail Boutique on New Bond Street is a Testament to a Wider Cultural Shift in Luxury

Retail Focus

Natural light flows abundantly through the store’s fully glazed elevations, bouncing off strategically placed mirrors and light boxes to create an atmospheric depth to the space that exudes a sense of timelessness. Cheaney’s store concept on New Bond Street also offers an expertly refined marriage of tradition and modernity.

Boutique 130